“Your blog gives you a fantastic opportunity to attract traffic to your website, build brand authority and grow sales. However, all this depends on how well you optimize your blog content for search engines.
To begin with, creating engaging blog posts requires a certain amount of talent and effort. After all, readers will respond only to content that meets their needs. In other words, hastily posting low-quality content can severely hurt your business.
Use the following tips to make sure that you always have fantastic, SEO-friendly content posted to your blog.
Collect Your Thoughts
Before you begin writing, think about what message you want your target market to receive. Write out the main point first. Next, write down the questions your audience will have and make your answers form the backbone of your text.
You don’t need to have a formal outline, but you do need to have some structure to your blog post. This usually involves an introduction, a body, and a conclusion. Write down a clear structure of your post before you start putting meat on the bones.
Walls of text will intimidate your readers and make consuming your content almost impossible. So, use paragraphs. Each paragraph should have a common theme. If you need to convey more ideas, use more paragraphs.
Although search engines may not place a high value on headers anymore, in terms of SEO, headings still can improve readability. By adding the H1 tag to your title and H2 to your main points, you tell Google and your readers what your important points are.
For the most part, your blog content should sound natural. This means that you should use transition words that signal important information. Such emphasis makes your text naturally flow and helps readers identify when your topics change and when you’re about to discuss an important point.
Get it Proofread
First, read over your blog post and correct it for spelling, grammar, and sense. After correcting everything you see, send it to another team member for review. The extra “pair of eyes” can identify errors that you may have overlooked. They can also give you a fresh perspective that can facilitate revision.
Make it Long
If you think people will never read all of your “long form” content, you may be right. However, Google favors long-form content, presumably because it gives readers a chance to learn as much as possible about your topic. Try to make your blog posts between 300 and 700 words.
Add Internal Links
Link to other pages on your website to support your content. This helps readers learn more about related subjects and also shows Google that you have related content. This simple step can also help to establish your brand’s authority on a topic.
Why would Google place an inactive website at the top of relevant search results? They won’t. Google knows that users want the freshest, most relevant information available on the web and that excludes you unless you continually post new content to your blog.
Use SEO Tools
If you use WordPress to power your blog, you should install one or more plugins that can help automate your SEO process. These review your content for vital elements and give you a chance to correct errors before your post goes live.
In summary, you can use the above tips to ensure that everything you post to your blog adds value to your brand. In the end, you should realize one thing: Quality matters. Now give your audience the content they deserve.”