10 Simple Tips for Creating Winning Video

Written by: Jason Bayless | September 23, 2016
When you’re marketing to your audience, you need to create content in ways that they like to consume it. This means that newspapers and magazines might not be the best way to address your audience. They’re sitting in front of the television or computer for hours consuming educational and entertaining videos. According to comScore, between January 2014 nearly 26.9 billion videos were viewed. That’s billions of eyes on your next advertisement or video.

1. Create Video
When it comes to reaching your audience, visual content like videos is better than text or audio. Much of the information presented to our brains on a daily basis is visual, so it’s what we’re used to consuming. Potential customers will remember your video over text they’ve read or audio they’ve heard.

2. Use YouTube
While you should create video and upload it to your website, there’s one place you should make sure you’re including in your uploads, which is YouTube. The platform has an enormous reach with consumers. YouTube videos are embedded into other social media platforms like Twitter and Facebook on a daily basis. When uploaded to YouTube, yours have the potential to be shared too.

3. Fun or Compelling
Boring videos aren’t watched or shared with an audience. Your videos should be informative, but they should be entertaining or compelling too. Instead of creating a boring video about your product’s features, you could show the product in action. When you engage with consumers in an entertaining way, it’s more likely to be watched and shared.

4. A Video Series
It will take some time to plan a video series, but they’re a great way to keep your audience engaged. As you publish your videos, it’ll keep the audience waiting for your next installment. They’ll consume them one after another when they stumble across them later too.

5. Celebrity Endorsements
If you can get a well-known face to endorse your products or service on video, that’s more compelling than a generic person talking about the benefits or services you have to offer. It doesn’t have to be an A-list actor. You could have a popular YouTube uploader endorsing it.

6. Translation and Captioning
Your video has the ability to be viewed across the entire world. International audiences means that you’ll need captioning and translations for your video to be understood in other languages.

7. Short and Sweet
In less than 5 minutes, audiences want to know about your product or service. Lengthy videos have a place, but they’re not often consumed in their entirety by your audience. To be sure that all your viewers are consuming the entire video, make it as short and succinct as possible.

8. Online Videos
Videos should be shared online whether you use YouTube or not. Put them on your website to be shared among your current and potential customers. You can add them to email, webinars and marketing campaigns.

9. Social Media Sharing
While you want your audience to share your videos, you shouldn’t wait for them to be shared on social media. Add them to your business accounts on Facebook, Twitter, Pinterest and Instagram as well as Snapchat, YouTube, Vimeo and Vine. This will make it easier for your audience to share them too.

10. Strong CTA
Ensure that your audience knows what you’d like to do with the video. If you want them to share it with others, let them know. With annotations, you can direct them to other videos in the series, or send them to your website for more information. Add a call to action to the description of the video too.

Video is a great way to get in touch with your target audience and share compelling or entertaining information. It’s often consumed more than text or audio, so it’s vital that you add video to your next marketing campaign.