Still looking for more ways to improve your site? Below are ten more quick tips for search engine optimization.
Find Fast-Loading Images
The faster your images load, the lower your bounce rate will be. Find image file sizes that are small but don’t impact how the images look. When in doubt, go with something smaller – your numbers will thank you.
Don’t Forget Meta-Data!
Meta-data isn’t the most important thing in SEO, but it still counts. Your meta-tags are a great place to hide key terms, as well. Don’t spend too much time here, but don’t ignore it either! Pay attention to your tags.
You need constant content. It doesn’t matter where it comes from – what matters is that your site guests have a reason to keep coming back. Write it yourself or bring in guest bloggers – no matter what, you need to keep updating. The better your content stream, the more repeat visitors you will get.
Pay Attention to Local Info
Does your homepage have the address of the physical business it represents? If not, you’re missing out on valuable traffic. Having location and contact information is one of the most important parts of local SEO. Throw it in a footer if necessary, but make sure this info is always available.
Link Between Pages
Want to bump up the traffic a bit? Link to your pages. Make sure that these links are relevant and useful, though – throwing in too many hyperlinks can ruin your page. At the very least, you should be linking back to your contact and/or home page on every additional page.
Read Your Page
Don’t just look at your page as an editor – read it as a visitor. Spend some time in multiple browsers and (if possible) on multiple devices. Try to figure out what your visitors will see when they come to your page. You might be surprised by what you find. No matter how great you think you’ve done as a developer, it’s always the user’s view that really matters.
Check Your Links
Your page should have hyperlinks to other relevant sites and to pages within your own domain. If these links don’t work, you’re going to lose visitors. Take some time to double-check that both on-site and off-site links work every time you make changes to your website.
Double-Check Your Speed
Not sure how long your page takes to load? Time it with a stopwatch. As you add and subtract elements, keep going back and timing the page. The longer it takes to load, the more users you will lose in the process.
Kill Your Darlings
At the end of the day, your website needs to be designed for efficiency and ranking. Go in and remove anything that detracts from those two goals. It doesn’t matter how much you love your designs – if it doesn’t serve the main goals, it will hurt your ranking.
Never rest when it comes to SEO. If you’re on top of the search listings, keep working on content and maintenance. If you aren’t, keep tweaking your site until you get it where it needs to be. SEO can be an exhausting job, but it is well worth the effort you put in.
If you can keep leveraging these tips, you’ll find more success with your SEO efforts. Whether you need to focus more on the big picture or the small, you’ll eventually figure out the difference between making the right moves and sending your site plummeting in the search result rankings.”