All it takes for a great idea to fail is basing it off of an ill-informed assumption. The same can be said for basing your SEO decisions off of things you were told by people who are not experienced in the trade or even those who are just interested in what’s in your wallet. With that being said, these are 10 myths concerning search rankings that you should never take into practical consideration.
1. The More Links, The Better
Jason Parks from Entrepreneur.com explains that even though more links pointing to your website is good, you still want those links to be from reputable, high-ranking sources. In fact, links originating from websites containing lay knowledge (or even “”scammy”” content) can hurt your site.
2. $49.99 Will Get You on Page 1
Run as far as you can if you’re ever told by an SEO “”expert”” that for a low cost of $X, your website will be at the top of the SERPs. In order to improve search rankings properly, you need a strategy, and there is no cookie cutter plan for every website. Keep this in mind as you shop.
3. The More Keywords, The Higher The Ranking
Keywords are what seem to boost search rankings, right? So, why not just riddle each page with all of your target keywords? It seems like a fool-proof plan, but this couldn’t be further from the truth. Google now penalizes websites that use spammy, keyword-stuffing techniques. Always keep in mind that keywords are secondary to actual content.
4. Connections at Google Help
If an SEO “”expert”” is trying to convince you that your rankings will improve because he/she has connections in Google, this is a huge red flag. No website is immune to Google’s search algorithm and ranking protocol. Stay far away from anyone that promises instant success for a price.
5. SEO, Itself, Is a Scam
Cyrus Shepard from MOZ explains how many believe SEO to be a scam with no evidence or proof to support this claim. In fact, a lot of times, inexperienced people believe SEO is a scam because they never used it long enough to unlock its full potential. When it comes to SEO, it’s all about consistency and determination.
6. SEO Mostly Happens Naturally
On the other hand, many believe that in time, Google’s algorithm will naturally elevate their search rankings without the help of SEO. This couldn’t be further from the truth. To maintain a strong presence online, SEO is paramount.
7. SEO No Longer Works for Google Rankings
This is a common misconception – mostly originating from bitter people who have a history of manipulating SEO tactics to achieve higher rankings. However, as Google has aged, it has become more intelligent about separating the good content from the bad content. Google still honors SEO; it’s just paying less attention to bad SEO.
8. Google Answers Killed SEO
While this type of addition to Google has certainly caused a scare among internet entrepreneurs, Google Answers is still not the end game for SEO. Search is still increasing, particularly on mobile devices, and less than 5% of searches provide a Google Answers box.
9. Social Media Doesn’t Matter for SEO
As long as Google is still indexing every corner of the internet, social media will still matter for your SEO strategy. Don’t forget social media comprises a huge portion of the internet to begin with.
10. The Disavow Tool is Pointless
If dirty, unwanted backlinks are hurting your website, one of the best tools in your arsenal is the Disavow tool. Never underestimate the power of this tool in boosting your rankings and clearing unwanted backlinks.