10 Fundamentals to Understanding SEO

Written by: Jason Bayless | February 23, 2018

Whether you are new to the concept of SEO or have been using it for years and aren’t getting the results you desire, chances are you could stand to learn a little bit more about it. The function of good SEO is to help your content rank high on search engine results pages (SERPs). Good rankings are the result of a concerted effort over time.

It is important to recognize that SEO is not an immediate solution to improve rankings. The major search platforms look for consistency in the way you present and promote your content. It is a process, not an immediate solution. Here are ten things good marketers and developers understand about SEO that you should keep in mind when developing your optimization strategy.

#1 SEO is not dead.

SEO is alive and well and is a vital part of your site’s success. When coupled with other marketing strategies like Pay-Per Click and Cost-Per-Click (PPC/CPC) ad campaigns, search engine optimization can help you achieve long-term success in content marketing.

#2 SEO is bigger than you think.

Good SEO goes far beyond just seeding content with keywords. Today’s search engines look at a much bigger picture that includes the way your site is formatted, how you present your content, and how easy it is to engage with it.

#3 Keywords DO matter.

When used properly and effectively, keywords are the foundation of good SEO. It is necessary to understand, however, that how you use keywords is every bit as important as selecting good ones.

#4 Quality content matters more.

Great keyword research is useless if your content is trash. Well-written copy, relevant use of visuals and other multimedia, and how you present all of your content all factor into how well your site and individual pages rank.

#5 Cheating is not allowed

Gone are the days when keywords could be hidden at the bottom of a page or dumped into a page’s meta data out of context. Today’s search engines demand responsible, contextual, sparing use of keywords if you want your pages to rank high. Hackneyed and ineffective uses of keywords will not only fail to yield the results you’re looking for, they could also get your site permanently banned.

#6 SEO is effective quality control

When you get good at optimizing your content, you simultaneously learn to manage quality control as you create it. Following good SEO practices from its inception will yield consistently good content that both the search engines and your audience will deem valuable.

#7 SEO extends beyond your content

How you promote your content has a direct effect on SEO. Social engagement, paid ads, and back-linking are all key contributors to effective offsite SEO efforts. You have some great content to share. Don’t be shy about it. Get it in front of as many people as possible and encourage sharing.

#8 SEO is ever-evolving

The rules of SEO are in a constant state of flux. Keep yourself in learn mode and stay on top of current trends.

#9 Good SEO requires effort

SEO is not something you can put on auto-pilot. Regular keyword research and content auditing are essential to maintaining high rankings. Don’t get lazy or all your efforts could be wasted when your site rankings start to decline.

#10 Good SEO is mandatory

To conclude, effective SEO is not something you can ignore. Your competitors are working hard to improve their rankings and it is imperative that you follow suit. Armed with the information in this article, take a closer look at the state of your content and how you promote it and commit, right now, to making the changes (or seeking out help in making them) necessary for success.