Why Monthly SEO Services Are Worth It

Written by: Jason Bayless | December 15, 2014

Marketing a website and trying to get it ranked well on major search engines takes plenty of hard work and dedication. Knowing exactly which internet marketing and SEO practices you should use to promote your business can also be a complicated task without the necessary tools and technical ability. Many people prefer to handle all of their marketing efforts to be in complete control, but is this always best for your business and website? In some cases, the answer is a definite no. Trying to rank your website and get effective promotion online is a full time job for most, requiring a certain amount of dedication and expertise. If you are thinking about doing your own internet marketing, consider these three important factors to better understand if paying for a monthly SEO service may be worth it for you.

Time
Whether you are a business owner or a full time blogger, you may need to think about how time you actually have to dedicate towards other tasks, aside from your normal responsibilities. Search engine optimization, if done correctly, is a slow process that takes a considerable amount of time in planning and execution. The many phases such as link building, social media, content marketing or email marketing can take months to establish and will not bring in success overnight. A slow implementation of different tactics and being consistent will provide results, but it will take up time. Be realistic in assessing how much time you can dedicate yourself to marketing online alone. It can take a few hours out of your day or several hours a week, but this one of the main reasons many choose to pay for SEO services. The reality is that most people don’t have time to dedicate themselves solely to marketing and are too busy handling other business obligations. Know your limits and do not stretch yourself too thin, you may save yourself a lot of time and frustration.

Money
Money is a factor that is just as important as the first one. In fact, both time and money are things that need to be justified in how you spend each. If you are running a business and focus all of your time on doing your own SEO marketing, how much money could you be making if it was more concentrated on sales? On the other hand, how much money could you be losing if it is spent mainly on marketing? If you are not providing extremely effective marketing solutions that are driving sales through the roof, then you may need to hire a professional SEO service provider. A careful look at the cost to benefit ratio will help you better understand why monthly SEO services might be ideal. Knowing that you can outsource SEO marketing and not having to worry about it, while remaining effective in your areas of expertise will be vital in reaching your business goals. Not only will you save time, but consider how much money can be saved and earned in the long term and what your return on investment will be.

Skill
This last factor is one that is often overlooked. Do you lack the technical ability to implement effective marketing strategies online? Some of the best practices used by SEO experts require some fundamental knowledge of coding and computers. Although most of these can be learned, it is very hard to keep up with the ever evolving industry that makes up search engine marketing. Not only do SEO service providers know what they are doing, they are in the business and it is their job to stay up to date and informed. They can also make sure that the marketing practices you are using are white hat, or those that will not harm your ranking potential. Paying for monthly SEO services will take out the guesswork and leave it to the pros.