Why is on page important to SE ranking?

Written by: Jason Bayless | September 25, 2017

“Search engine algorithms have changed over the years. It’s no longer just about keywords and backlinks. Your on page is just as important (if not more so) than off page for search engine ranking and SEO nowadays.

Quality Content
Search engines are looking for more on page than ever before. They want to see that you have new and different content than what the other websites have. If you’re regurgitating the same things that the other sites have, it’s going to count against you. They want to see original content that is able to address the questions and concerns of people who are using the search engines to find something specific.

Additionally, they want to see that the content is high quality. This means not only being free of spelling and grammar errors but also well-written. If there is too high of a keyword density, it is going to be viewed as spam – and this will make it harder to rank high in the search engines.

Converting Customers
On page is also important because you need to convert customers. It makes no sense to focus solely on off page SEO tactics because you need more than just traffic. you need to be able to convert the traffic into customers.

The only way for you to do this is to have good material on the pages of your website. This requires a deep understanding of your demographic and the ability to communicate with them. This means knowing your brand and your voice. There needs to be material that is engaging – and you need a call to action so people know what to do when they’re on the site.

Gaining Visibility
Your goal is to gain visibility. SEO tactics will help you to achieve this. Your search engine ranking will help you to gain visibility by being seen on a higher page. The goal is always to be on the first page – and if you continue to focus on your on page SEO, you will be one step closer to achieving this goal.

Your on page content is going to be ongoing. You can’t simply put up content and forget about it. The search engines look to see how fresh and new your content is – and that’s why so many people write blogs. Additionally, you have to work at keyword research so you actively compete with the other companies within your area and within your industry. When you strike a good balance, you gain more traffic and convert more into customers.”