What’s The Value of SEO?

Written by: Jason Bayless | July 03, 2015

Search engine optimization is something that everyone who creates an online presence needs to be aware of. While you may ultimately outsource your SEO efforts, you need to know what it is and what the value of such a strategy. With that in mind, let’s talk about the value of SEO and the benefits that it provides to anyone who has a website or social media account.

Get Customers For Free

When someone comes to your site, you have the opportunity to turn that visitor into a customer. However, you don’t have to pay to acquire that customer if they found you through a web search. Whether this customer makes one purchase or is a customer for life, your company is making nothing but profit from each sale. Even if this person tells someone else about your company, that represents an opportunity to make money in the future that didn’t exist before someone found you online.

Pay Less for Paid Search

One reality of online marketing today is that you have to pay for at least some of your advertising. The use of sophisticated SEO tactics can help you match your ads to your target market. This will increase the number of clicks and conversions that you generate from each ad that you buy. In addition to paying less per ad, you will gain a reputation as an advertiser who deserves to get the best advertising spots. In other words, your targeted ads will be seen on the top page of your preferred keywords.

Give Yourself More Opportunities to Get Noticed

SEO is more than just creating relevant content on your website. These days, just about everything that you create is indexed by the major search engines. What this means is that anything that you write on a forum, on social media or as a response to another blog post may be found by your customers. This means that you should always have SEO in mind when you create any sort of content that will remain online.

Become an Authority

If your content is on the top of the search results, there is a good chance that you will be seen as an expert or authority on the topic that you have chosen. Whether you decide to become an expert on baseball or an expert on legal services in New York, you make yourself stand out just by topping the search results. Therefore, the value of SEO can be that people perceive you as knowing what you are talking about even before they have read your content or seen your videos.

Educate While Selling

Content marketing is one of the more popular marketing methods in the past few years. Instead of making a hard sale to clients, you are going to write an educational and entertaining post that people will want to share with their friends. In addition to establishing yourself as an authority, your content may go viral if it is good and can be found by a large enough number of people. If you utilize good SEO tactics, your content could be seen by millions of people without having to spend any time or money promoting your work. As most people know, self-promotion is a major turn off online, which means that must rely on others finding your content and deeming it worthy of prominence.

What’s the value of SEO? For marketers, it allows them to get their content to a vast audience without spending too much money. For content creators, it allows them to reach their audience and expand their web presence in an organic manner. Regardless of what you are trying to accomplish online, understanding how to optimize content for the Internet should be a top priority.