What You Need to Know About Local SEO

Written by: Jason Bayless | December 05, 2013

Are you using all the local SEO tactics you can? Most companies aren’t, even if they have brick and mortar locations.

Why is Local SEO so important?

Local SEO is your friend for several reasons:

  • It reaches people when they are actively looking for what your business has to offer, unlike leaflets left on the windshields of hundreds of random cars at the mall.
  • It offers great ROI because it’s so targeted at interested buyers in a specific market.
  • People used to find out about area businesses from their local newspaper. Not anymore: Newspaper readership has dropped as much as 80% over the past 20 years.
  • Local customers trust local reviews that they find online.

Local SEO and Mobile SEO work together

Local SEO and mobile SEO go hand in hand, and they’re both as incredibly important for your brick and mortar business as they are for your online sales. So if you want to boost in-store sales at your locations, try some of these local online marketing tactics:

  • Create a local listing with Google Places if you haven’t already done so.
  • Find local business directories for your area, make sure your business is listed there and that the address and contact info are correct. Some local directories have a conversion rate of up to 50%, so they are well worth your time and effort!
  • Make sure your website is mobile optimized for users who access it with smartphones or tablets. Often, these mobile users are performing a search because they intend to visit your location that same day and need more info about your hours, location, selection and so on. Your online presence needs to be as accessible, easy to find and simple to navigate as your physical locations are.

Local SEO by the numbers

People don’t reach for the Yellow Pages as much anymore – they turn to the Internet instead. In fact, 64% of local customers in one survey were found to use online searches and directories as opposed to 28% who preferred using the old paper phone directories to find a local business.

What’s more, the number of online searches for local business (searching for a type of business plus a city name) has skyrocketed since 2008. Those local searches are growing at a rate that is double that of some other types of searches. More users are searching for local businesses online – and expecting to find useful content there that will tell them why they should choose your local business over your competitors.

Your website can help sales go up at your brick and mortar locations more than you might have thought. Try some of these local SEO tactics and see what works for your business.