What SEO methods are most efficient?

Written by: Jason Bayless | February 27, 2015

When it comes to SEO, the early method of publishing thousands of keyword-dense articles across a network of interlinked blogs no longer convinces Google that a website has authority, and Web marketers have to be smarter to get good page ranks. Optimizing a website for search traffic is mainly a matter of using inbound marketing strategies to attract visitors to a blog or website with content that meets the needs of people searching for answers on the Internet.

The content can be printed articles, videos or interactive Web applications such as games or informative product pages. The most efficient way to bring people to your website is to publish valuable content often and analyze your traffic with site analysis tools to optimize your strategy. Once you find the right combination of content, revenue streams and marketing, you can add to your traffic by promoting your website on social media, and as your authority in your niche grows, your search engine ranking will increase for all of your published articles.

The Right Way to Do Keyword Research

Depending on your niche, you may be targeting readers who are looking for products, answers to questions or entertainment. You can filter out the undesirable traffic by thinking about what type of person is using a certain combination of keywords. For example, people who are on the Internet looking for a product to buy usually use keywords like “vs” or “review,” while people who are simply looking for information about a product might use keywords like “features” or “specs.”

If you’re selling a product or even just displaying ads on a blog page, readers are more likely to click on ads or buy a product if they’re already primed to spend money. If you waste time targeting people who are simply reading articles on the Internet for information or entertainment, you will notice your bounce rate increasing significantly as most of your audience leaves your page after a momentary glance at your content. This behavior definitely isn’t efficient, and properly targeting your audience is the first step of keyword research and site SEO.

Protect Your Reputation

There isn’t really a trick to effective SEO, and the most important part of ranking highly on Google is publishing valuable content. However, it’s possible that other people in your niche will compete with you unfairly by attacking your site with negative SEO. These underhanded strategies include copying your content and publishing thousands of articles identical to the ones on your website to trick Google into thinking you are a spammer. If Google believes you’re engaging in shady marketing strategies, it could take a long time for you to start ranking well again.

These black-hat marketers can also harm your site by having backlinks removed or by linking to your site from undesirable places. You can prevent these attacks by regularly checking your content for plagiarism and by using a backlink tool to monitor your incoming links. When you notice suspicious activity, contact the owners of the websites hosting the questionable content and ask them to take it down. A lot of times, a website owner doesn’t even know that a black-hat marketer is using his website to attack you. Preventing it from happening is one of the most important jobs in SEO because an attack can erase all the months of work you’ve done to get to the first page of search results.

Supplement Your Search Engine Traffic

The reality is that, even with the best SEO techniques, your site may never reach the first page of Google results because other websites already have authority in your niche. Competition between publishers for just about every keyword is high, even for the ones that don’t have a lot of competition for ads. You can send additional traffic to your site by promoting it on social media platforms such as Google+ and Twitter, and if you provide useful content to people, eventually Google will reward you with page ranking and authority in your niche.