What is Small Business SEO?

Written by: Jason Bayless | July 20, 2016

In a marketplace where large businesses have so much power, the smaller ones may feel as though they are forgotten. However, that is not the case. In fact, certain strategies exist, when it comes to SEO, that are especially helpful for companies that fall into the small business category.

Local SEO Keyword Implementation
Incorporating keywords that have to do with your surrounding area is useful. In general, the majority of your customers are going to hail from the neighborhood in which you are located and the surrounding communities. While you do want to focus on your particular hamlet or town, you also do not want to limit the scope. Incorporate keywords and phrases that account for both your exact location and the ones nearby. Doing so helps you to draw in more business and allows potential customers to feel a more direct connection with you.

The Tourist Appeal
Not only can you work to establish bonds with the people who live close by, but you can also approaching your SEO strategies from a tourist’s angle. If your business serves the needs of tourists, make sure that words like “tourism,” “vacation” and “trip” appear in the keywords and phrases for your site. If you have not really served tourists in the past, consider whether or not an angle exists that would allow you to do so. Businesses located in areas with a great deal of tourist traffic likely have the opportunity to tap into that field.

Pursue Local Listings
Not all people are going to know the name of your shop. Some of them probably never heard of you before, so they are simply checking listings to see what types of businesses in your field are there. When your company information is not a part of local listings, you miss out on the opportunity to connect with that entire target audience. Ensure that your business is present and that all of the contact information is correct.

Correct Contact Information
Whether you are checking the local listings, social media pages or external sources, you need to ensure that your contact information is correct. Customers who try to call a phone number or go to a business only to discover that no one is there will likely decide that the company is not worth their time. In the event that your information is listed incorrectly somewhere, make sure that you immediately contact that entity to have the details corrected.

Use Social Media
Small businesses have tremendous potential to connect with their customers on a more personal level. Through a website, people cannot have that level of intimate interaction, but when their conversations venture to social media, they can. Make sure that your company has updated social media websites and staff members who are in charge of responding to comments and connecting with the customers.

Review Sites
People love to use review sites after they have visited an establishment, and you want to make sure you know what your reviews say. You cannot change reviews, but you can address them. Thanking people for visiting your establishment and responding to any questions or concerns that they have can help to generate a more positive view of your business. Keep an eye on review site listings to ensure that you do not miss any of them.

Small businesses have the ability to get to know their customers, and by doing so, they can incorporate web-based strategies that are more suited to their customers needs. Part of accomplishing that goal involves using better SEO strategies that are designed especially with small businesses in mind.