Outsourcing SEO is a great option for businesses that can’t afford to hire digital marketing firms for the job. Outsourcing makes a lot of sense if you’re building and managing the SEO campaign yourself and need some help with various tasks. The tasks can range from content creation, research, outreach campaigns, to link building. Here are some of the best SEO outsourcing tips for small businesses.
Tip #1: Test Freelancers Before Making Big Commitments
Before you hire a freelancer to work on your campaign, try them out for small projects first. See if they can deliver on the quality you ask for, meet strict deadlines, and follow instructions. It’s better to start out with the right group of freelancers than finding out that somebody is going to be a problem deeper into your campaign. The wrong hire will slow you down immensely and ruin the momentum you’ve built.
Tip #2: Develop the Right Training Material
If you want your freelancers to do a great job, you need to provide them with excellent training material and onboarding instructions. Don’t assume that they’ll know exactly what to do. Tell them exactly what to do. Put a lot of thought and planning into your training and onboarding process if you want to get your campaign up and running as soon as possible.
Tip #3: Build a Team Around You, Not Centered On You
When you start to build a team of multiple freelancers, you have to build a team that can rely on themselves. If everyone has to look to you to move forward, it will hurt productivity and make managing your team time-consuming. For example, have the content creator send the finished work to the editor. Then, have the editor send over the edited content to the webmaster. The webmaster would then post the content and work with the main SEO in building the campaign out.
Tip #4: Outsource Your Weaknesses (Especially If You’re on a Limited Budget)
The best tasks to outsource are the ones that you’re not good at. Focus on your core competencies whether it’s content creation, relationship building, or social media. This advice is very useful if you are on a limited budget and can only outsource a portion of the SEO campaign. With that said, it’s important to build your skills on the most impactful aspects of SEO, so you want to focus on improving over time.
Tip #5: Hire Based on Experience, Not on Price
A lot of business owners make the mistake of hiring freelancers that have little to no experience because it is cheaper. It is almost always better to hire freelancers that have the right SEO experience. There are little nuances that make a big difference in SEO and making small mistakes can really hurt your campaign. The best hire is obviously an experienced freelancer that has competitive rates. IF you look hard enough, you’ll eventually find the right candidate.
Outsourcing is a great solution for business owners. However, making mistakes in hiring and managing freelancers can cost you a lot of time and money. These tips will help you avoid these costly mistakes and set you up with freelancers that can help grow your business.