Top SEO Mistakes

Written by: Jason Bayless | September 16, 2015

Because there’s so much to focus on when it comes to SEO (search engine optimization), it’s easy to sometimes make mistakes. Here are some common SEO mistakes you’ll need to avoid if you want to develop a successful SEO campaign.

1. Using keywords without doing proper research first.

You need to research and choose the right keywords in order to optimize your website effectively. Not only are they essential because they’re used all throughout your content, they also play a key role in attracting the search engine spiders when they crawl. Therefore, by implementing the wrong keywords, you’ll be missing out on important opportunities and traffic that ultimately converts.

2. Creating poor quality content.

If you’re creating poor content that’s unreadable to your visitors, then your keywords won’t even matter and literally makes your site useless overall. In fact, good content is the most important aspect of your entire online endeavor. Keep in mind that valuable content produces more conversions. Your content must provide your audience with the right information they’re looking for and be presented in a pleasing manner.

3. Building bad links.

When it comes to SEO, building links just for the sake of building links is a very poor strategy to follow. Quality links will earn you respect from the search engines and thus rank your site accordingly. It’s best to link to a variety of high-quality sources rather than just directories. In fact, just one link to a trusted, high-authority site is worth more than 100 links from various directories.

4. Keyword stuffing is a thing of the past.

Although you need to strategically incorporate valuable keywords throughout your content, ‘stuffing’ them in order to try and manipulate search engine rankings is a bad idea. Too many keywords placed unnaturally in your content is unreadable to both your audience and search engines. Be aware of your keyword density and make sure your content makes sense and flows naturally.

5. Don’t ignore the title tags.

When a person views the search results of your web page in the search engines, a title tag is displayed. Many companies make the unfortunate mistake of not optimizing their title tags for the search engines. The title tag is a great opportunity for you to optimize your SEO and rank even higher in the results.

6. Never buy links.

Due to all the algorithm updates in Google, it’s become increasingly dangerous to buy links. Today, search engines expect people to naturally (organically) create high-quality links and thus paying for them is a clear violation. Therefore, just keep focusing on writing valuable content in order to naturally earn your links rather than ‘force’ them through purchasing them.

7. Ignoring the needs and desires of your target audience.

As you’re optimizing your website and SEO, it’s extremely important to keep your target audience in mind. In other words, use the correct style of language they’ll understand and respond to as well as define any terms or phrases that aren’t normally used. If they can’t understand your content, why would they bother to read it? Write it for them, not you.

8. Optimize for all search engines, not just Google.

A common mistake that a number of people make is that they’re only optimizing their site for Google. Although Google is the biggest search engine online, it’s not the only one that people use. Try to optimize your site for all search engines rather than just one in order to get the maximum benefit of good SEO.

9. Not regularly adding fresh content.

If it’s true that good content counts for everything, then it’s also true that continuing to add new content to your site counts as well. In order to succeed in SEO, it’s crucial to keep adding new and interesting content to your site that your readers crave. Also, you’ll need to adjust your overall strategy as the search engine’s algorithms change.

Overall, think of SEO as your primary tool for getting your business ‘on the map’. It’s important to always practice good SEO practices and avoid shortcuts at all costs, since they don’t work in the long run anyway. If done right, SEO can take your online business to a whole new level.