When it comes to preparing your website for the best possible results in search engine ranking, nothing is more important than on-page optimization. Though there are more on-page optimization techniques, we’ll cover 8 best practices that you must know about.
Heading tags are great ways to not only divide up your pages content, but they are useful SEO attributes. Placing keywords within your heading tags are important and correlate with higher ranking websites. Heading tags will capture the readers attention and keep them on your pages longer.
- Anchor Text
Anchor text are words that are linking to relevant content. For instance, you may have seen links that display text such as “Click Here”. This would be considered the anchor text. The best way to take advantage of anchor text is to use keywords related to the content that is being linked to. By doing this, search engines will know what your page is about and know how the link relates within your page content.
Making your web page URL’s is a simple and effective technique that can also be optimized by using keywords. This is especially effective with blogs and help to categorize your website appropriately with search engines. As an example, a web page that is about skydiving safety techniques should have a URL that looks like
http://www.mywebsite.com/skydiving-safety-techniques. Not only is does it help with on-page SEO, it is easy for visitors to remember.
- Title Tags
The title of your web page or articles should be relevant and catchy. When your website is displayed on search engines, you have control as to what is displayed in the title. You can include appropriate keywords and titles that capture the readers attention so that they are more likely to click on your website. Configure your title tag is a must and should be well thought out.
- Alt Tags
Using images throughout your website provides a great user friendly and visual experience on your site, but search engines have trouble finding the relevance of such images without alt tags. Similar to anchor text, keywords placed within alt tags for your images tell search engines what that image is related to. Adding alt tags to your images can also help link to your website when someone is performing image searches.
Two types of links are very important and should be included within content throughout your site. Inbound links are links to other pages on your website and they should be placed appropriately, not at random. Outbound links are those that link to other websites. Some people use outbound links to refer to more related content or affiliated partners.
- Meta Description
Meta descriptions are a brief summary about your web pages that are listed on search engines. These descriptions are limited to 160 characters, so it is important that you create a quick and concise description for each of your web pages. Ideally, you should include a target keyword within your meta description to reinforce the subject matter that is contained within your web page content.
There is a saying within the SEO industry, “content is king”. This is one of the most important things to keep in mind when thinking about on page optimization. The content within your web pages should be focused on specific subject matter with specific keywords. Avoid copying content from other websites and make sure that your are contributing quality content that viewers will find valuable.
These 8 on-page optimization techniques will ensure that you are using some of the best and honest SEO practices in the industry. If you use these techniques and remain consistent throughout your website, they will guarantee results. On page optimization is just one portion of how search engines rank your website, but it is something that should not be left out.