Top 7 SEO Content Tactics

Written by: Jason Bayless | May 22, 2015

In this contemporary era, many business leaders are realizing that they can harness the power of internet marketing to expand their companies. Although there are numerous strategies that can be used to accomplish this objective, many business owners gravitate towards marketing. This step is important given that content is one of the first things that online customers will look at in order to learn more about your products and services. Luckily, there are a plethora of wonderful SEO content tactics you can utilize to draw more and more attention to your brand. Here are seven:

1. Create Wikipedia-friendly Content.

As internet marketing Neil Patel pointed out in his important piece “7 Smart Ways to Combine Content Marketing with SEO for More Qualified Search Traffic,” Wikipedia is one of the most popular websites and it ranks for nearly every search phrase under the sun. Since this is the case, it’s a good idea to create content that Wikipedia would want to link to. To make it happen, you should focus on Wikipedia’s broken links. As Patel notes, Wikipedia actually takes note of dead links and offers editors the opportunity to find replacements. With that idea in mind, be sure to create similar pages and then go back to Wikipedia and click the “edit” button on the top right to have your page replace the dead link.

2. Use Keyword Analysis.

Keyword analysis is an infinitely important SEO content tactic that you should implement immediately, Keyword analysis is a process that involves using a system like Google analytics to determine which keywords people are typing into the search field when they’re looking for specific information. Keyword analysis is important because it helps you determine which words you should be integrating into your own content in order to rank high in the search engine results pages of major engines like Google, Bing, and Yahoo.

3. Write Great Content.

A third SEO content tactic that you should definitely be implementing is the creation of great content. In an era where web articles and blog posts are a dime a dozen, you can’t expect to constantly spin the content of others and continually attract attention. Web surfers are looking for dynamic, intriguing content, and they tend to have short attention spans. This means that your content needs to pull them in from the first sentence and keep them reading so that they can really engage your brand. There are numerous strategies you can employ to ensure that your content is great, such as making the text “scannable” through the inclusion of elements like headers, numbered lists, and bullets.

4. Market Your Content Via Twitter.

Another SEO content tactic you’ll want to implement is social media marketing. Twitter is an especially effective medium through which you can help your content and brand gain exposure. With Twitter, you can simply tweet links to your content to everyone in your social network. If your tweet is clever or creative enough, it can even go “viral.” Once this happens, your tweet can be seen by millions of people all over the world in a matter of minutes.

5. Add Share Buttons.

One of the best marketing strategies is to get other people to market your products for you. In the world of the internet, the use of Share Buttons is a great way to realize this objective. Simply include these buttons on your content pages so that your visitors can forward your articles and posts to everyone in their social networks via channels such as Facebook, Twitter, Pinterest, and more.

6. Include Infographics.

Infographics are colorful images that feature graphs, statistics, and other informational data about important topics. To many people, they’re much more interesting to read than twenty lines of black text. Include them in your content to catch and keep the attention of your target market.

7. Get Professional Help.

Although hiring professionals to run your content marketing campaign can put a small dent in your wallet, your ROI can make the initial loss worth it. Marketing mavens tend to know exactly what the latest trends are as well as what’s going on in your specific industry, and this empowers them to quickly create excellent, target market-based content marketing campaigns that yield results.

Conclusion

If you run a business and are interested in maximizing your internet marketing campaign, it’s important for you to know that content marketing is important. To make the most of your campaign, be sure to implement the aforementioned search engine optimization strategies.