If your company’s marketing plans do not include inbound marketing strategies, you might be missing out on a powerful lead generation strategy. According to recent studies on digital marketing trends, inbound marketers generate three times as many leads as outbound marketing efforts at 62 percent of the marketing costs.
Developing an effective inbound marketing strategy does not have to be difficult or time-consuming. By tweaking your current marketing plan, you can enjoy the benefits of implementing inbound marketing solutions. Here are the top 5 inbound marketing tips your company should implement in 2017.
1. Create and share informative content on your site and various channels.
Content creation continues to be one of the least expensive and highly effective ways to share your company’s message. If your website does not have an active blog, starting and maintaining one is a surefire way to establish your company as an authority in your field.
As you develop content for your site, resist the urge to create volumes of content just for the sake of publishing material. Create content that provides value to your readers. When it comes to content creation, quality yields better results than quantity.
2. Develop a personalized lead nurturing system to stay in contact with your leads.
The majority of visitors who come to your website are not ready to purchase from you at that exact moment. You should develop a lead nurturing strategy that will keep your leads informed about your services.
An effective lead nurturing campaign does not include pushy phone calls and emails begging for their business. Each email should include useful content that does not annoy your leads.
Before you send emails to the people on your list, verify that you have permission to contact them via email. Another thing you must do is provide a way for your subscribers to opt out of the emails.
3. Measure your progress.
What good is having a strategic inbound marketing system if you are not able to determine whether or not it is effective? The key to measuring the effectiveness of any inbound marketing strategy is to analyze the data from the following sources.
- Social Media
- Traffic to Your Website
- Paid Search Strategies
- Landing Pages
Other things that you can use to measure the ROI of your inbound marketing efforts are conversion rates, bounce rates and organic traffic.
4. Study your target market.
Who are your customers? How can your business help them? If you cannot answer those questions in a concise manner, it is time for you to develop an in-depth profile of your potential customers. Implementing this strategy will prevent you from wasting your time on marketing to people who are not interested in your services.
5. Hire an independent auditor of your website.
Is your website designed in a way that is useful to your site visitors? Attracting visitors through your inbound marketing efforts is only half the battle. Your content and the design of your website must actively engage them.
An independent auditor will use a checklist to assess the effectiveness without bias. Here are a few things that an independent auditor will evaluate on your site.
- The Layout of Your Website
- Your Site’s Overall Message and Feel
- Your Site’s Speed and Performance
Throughout 2017, inbound marketing strategies will continue to help companies attract leads. These inbound marketing tips will help you get noticed by your target market.