Working on WordPress has a lot of advantages, and one of the most important ones is the presence of plugins. Finding plugins to extend the functionality of the basic WordPress platform allows for much more useful control and additional features for bloggers. SEO is a good candidate for a plugin, because useful SEO work requires a lot of tools that base WordPress either does not include or does not make easy to access. In this post, we will rub down five of the best SEO plugins based on the tools they provide and how easy it is to use them.
1. Yoast’s WordPress SEO
Yoast has created one of the most popular SEO plugins for WordPress. It has everything a blogger needs to run a good SEO campaign. It allows for adding meta descriptions and keywords for SEO purposes. One of the most important additions is the analytics. With WordPress SEO, you can create graphs for Twitter buzz, search traffic, and other critical metrics. The defining aspect of Yoast is its large array of different features. Just about every blogger can find something to use, and they don’t take long to learn.
SEMrush is a subscription-based paid plugin. The key advantage that SEMrush has over other plugins is its strength for analytics. This is perfect for bloggers who want more insight into their strategy. For example, SEMrush can help choose which keywords to target, find directories that will provide useful backlinks, and illustrate how competing blogs are targeting their own keywords. It’s very hard to accomplish anything in SEO without good analytical tools, and that is exactly what SEMrush provides. Being able to see what the competition is up to can help guide your own decisions.
3. The Google Keyword Planner
There’s a reason Google is on top of the search market- it understands how to place ads near searches for the right keywords. By using Google’s Keyword Planner plugin, you can get access to all of Google’s insight and data to use for your own SEO work. It provides useful estimates of measures like the search traffic for a given keyword, how many results there are for searches of that keyword, and how hard it might be to dominate the rankings for that keyword. This is a great way to quickly test the feasibility of a potential keyword. The power to check in advance if a keyword is worth time and effort significantly boosts the ROI of SEO projects.
4. The Broken Link Checker
Broken links are a very bad outcome. Google penalizes all webpages that contain broken links, and they are also discouraging and irritating for viewers. The Broken Link Checker is free, and it will automatically comb your WordPress blog for broken links and help you fix them. It does consume a lot of resources, but you don’t need to run it constantly, just when you want to look for links. Use it as a periodic test of your content and linking.
5. Backup Buddy
Backup Buddy is, as the name suggests, a backup plugin. It creates backups in cloud storage for everything in your blog, protecting you from data loss due to a disruptive event. Having good backups means you eliminate the risk that such an event would cause permanent data loss.
These five plugins will start you on your way to becoming an SEO pro on WordPress. As you work with more SEO campaigns, you will develop your own feel for what you need, but this is the best start for a blog operator looking to boost their SEO.