Tips To Increase Your Organic SEO Rankings

Written by: Jason Bayless | September 27, 2017

Keywords

Keywords are the most important way to drive up the traffic to your website. You’ll first need to research your keyword to determine if your search engine optimization will be a success or a failure. Many people make the mistake of using keywords based on the search volume. Not only is this costly, but it’ll be harder to move up in rank because of the amount of websites that currently use that keyword. It’ll also send useless traffic to your website.

You’ll need to focus on using keywords that will target your consumer based on the product or information that they are searching for. Don’t use keywords that are broad. Broad keywords will make it hard for people to find your website. Try to think about what someone would type in a search engine to find what they’re looking for.

Blog

A good way to bring traffic to your website is to have a blog consisting of particular keywords. Search engines love websites that constantly have new content, and you should expect to see more traffic on your website. If you decide to go this route, you’ll want to set up a social media account to share your blog posts for more traffic as well. Using a blog is a great way to connect with your audience. It’s a good idea to not promote too much on your blog. You’ll want to write about concerns, questions, personal opinions and such. You can always write a blog post about questions or concerns relating to the product or service that you offer.

Links

Links can be an advantage and disadvantage. Links to your website will play an important role in determining your rank in search engines. Wrong links can get your website penalized while quality links can get your website more attention. The right quality links to your website means that your website will appear in top search results.

Never use spam search engine optimization strategies to try to increase your rank. Google is constantly improving their search engine by using algorithm strategies to reduce spam on search results. This method prevents spam from ranking, and it cleans their search engine to find unique content.

Guest blogging is a great way to improve the rank of your website on search engines. People who visit these blogging websites and click on the link on your website means that you’re receiving quality links. You shouldn’t be worried about how many times people click on your website. The main goal is to guest blog on a popular website that is good quality. You need to be sure to focus on quality instead of quantity.

Monitoring

You need to be sure to consistently monitor your website to determine if your keywords are working and bringing traffic to your website from search engines. You’ll also need to pay attention to your analytics, and determine where your traffic is coming from.

Using this information will help you identify which keywords to continue using as well as ones to stop using. You need to consistently keep up with keyword research, blogging, links and monitoring even if you get to the top of the search engines. You must continue these strategies to continue to be at the top. If you stop using these techniques, you’ll quickly fall in rankings.”