You’ve seen them on Facebook and probably also Pinterest. You’ve liked them, shared them with friends and helped them spread information. Of course what we’re talking about is infographics – those images that offer a visual representation of information that’s easy to post and share and fun for the viewer to read.
And if those infographics are clearly identified with their creator, they can serve as “linkbait” to lead web users back to your website. So using infographics as part of your overall SEO campaign is definitely worth a try.
We know what you’re thinking, though. It goes against all previous SEO wisdom to use an image (which the search engines still can’t read) as part of an SEO strategy. But consider these facts:
- Infographics boil down an issue in a different way than an article or blog post would, and may attract a different set of readers.
- Infographics can be funny, thought-provoking, informative, inspiring or political – whatever you think will be most likely to get them shared and passed around.
- Since they take much less time to read and are eye-catching, infographics are more likely to be shared by more people than most blog posts would be.
However, an infographic with poor graphics or boring stats won’t get passed around – and if it does, it’s not going to reflect well on your company, brand or website. You need an infographic that is as useful and interesting as it is attractive. To use infographics well and effectively, you should:
- Ask yourself some questions to narrow down good subjects for infographics. What’s newsworthy? What are your users’ pain points? How can you help? And what kind of content is your target audience already sharing on social media sites?
- Do the necessary research. Dig and find several eye-opening statistics that will be compelling and surprising for your audience so they’ll be more likely to share the infographic. (While you’re researching anyway, make the most of your time and effort – collect enough data for a few different infographics!)
- Make sure the infographic is as attractive as it is interesting. No poor-quality or fuzzy images allowed! If necessary, pay a freelance graphic artist to create your infographics if you don’t have one in-house. But if you use bold colors, fonts and images effectively, that’s a good start.
- Be concise, and make sure your most important (or startling) statistics or facts are presented in the largest font size.
Share the infographic with the right people on social media sites and watch to see how many times it is shared and with whom!
Merely calling an infographic “linkbait” doesn’t mean that it will produce a stampede of users clicking through to your website. It may take a few tries to find out what really resonates with users and what grabs their attention enough to share with others. But once you have an idea for which formats, topics and types of statistics are effective for your audience, you’ll be able to add infographics to your SEO campaign as an effective SEO tool.