1. Content Is Still King
Google is the dominant search engine and with good reason. They display the most relevant content first. Whatever keyword is entered by the user; their system finds the best results to match their inquiry. The most relevant results are important to users. The importance of the content is often overlooked in SEO. Content is either relevant or irrelevant. It is important to make sure that any writing, done on your site, is done well.
2. Don’t Forget Inbound Links
Google is continuing to update. This year was the year they worked on being more mobile-friendly. The quality of the inbound links is still important. Google’s system counts the number of quality links and determines the site’s importance. The page ranking scores used to be shared publicly, which they no longer do. Just because they don’t share the data doesn’t mean they aren’t still using it.
3. Pay Attention to The Overall Content’s Quality
Not only does Google want you to write good articles that have exceptional content, but they also want the content to have proper grammar and spelling. They don’t want to promote a blog that is full of errors. The writing should be on a 10th-grade level. If you have good content but horrible spelling, then the article will rank much lower than it should.
4. Get Rid of Technical Issues
Have you ever clicked on a site and the page just wouldn’t load? Technical issues are another reason for an article to find get a lower rank. The page may have good keywords, a great meta description, and everything as it should be, but if it is full of technical issues, it may get ranked lower. The system scans the sites to look for technical problems. Readers find these issues very annoying, especially when they are in a hurry. Make sure your site is free of these nuances before the content is live.
5. Engaging Customers Is a Must
Customer engagement is a huge factor. Forget all the formal speech, you need to speak directly to the client. People don’t want to read an encyclopedia; they want you to talk directly to them. The first line of the article should captivate them and draw them in to read more. You should have clearly defined sections and a call to action at the end. Engaging properly with the customer will rank your site higher.
6. Don’t Overuse Social Media
It seems most people have a social media account these days. However, when Google+ took a fall from grace, it showed many businesses that you cannot rely solely on social media. Rather, you need to pay attention to the actual website more. If your whole campaign is based on social media, the bottom could drop out at any minute. Remember MySpace? Yeah, no one else does either. It was a here today and gone tomorrow type of site. Facebook and Twitter may be hot today, but tomorrow they could be a memory.
By following these six tips, you can make sure you are ranking high and following all the rules for 2016. Keep in mind, these rules are subject to change at any point and time. What works today might not work tomorrow, but for now, these tips won’t steer you wrong.