The core version of WordPress has a basic functionality when it comes to SEO. Some of the core functions that contribute to SEO include the capacity to change the post slug, attractive permalink structures and the ability to change the description and title of the website. There are certain wp themes that come equipped with greater SEO features and tools; however, one of the reasons that WP is the most popular website and blog platform in the world, being used in one out of six websites and more than half of the blogs currently online, is due to the fact that the use of plugins allows WP users to easily expand their functional capacity. This means that if a company wishes to expand and improve their current SEO performance, there are a number of plugins that they can install to accomplish their goals.
When it comes to determining which WP SEO plugin is the best, the truth is that it depends on the type of business, the level of understanding of the site manager and the functionality the company is looking for. While it may appear that the best approach would be to find the plugin with the greatest level of functionality, this can prove to be counterproductive if the site manager does not have the technical aptitude to take advantage of all of the features that are available. Efficiency is just as important as functionality.
Understanding this elucidates the reality that there is no one-size-fits-all WP SEO plugin that will be ideal for every site. This article will introduce some of the top plugins and their strengths, which should offer the reader enough information in order to make an educated decision.
WordPress SEO by Yoast
This plugin is considered to be the number one SEO plugin by a substantial number of experts. The primary reason that this particular plugin consistently gets such remarkable ratings is due the high level of the functionality that it offers. It is a feature-rich plugin that has the capacity to allow site owners to engage every element of the SEO process with efficacy. This program basically walks the site manager through a process that covers all of the necessary steps to ensure that the content on pages and posts are completely optimized. After all of the steps have been completed, the plugin will analyze the content and rate it, providing the site manager with a clear indication of how the content will perform.
All-in-One SEO Pack
This is another substantially robust SEO plugin that has an exorbitant amount of features to help boost the SEO performance of a site. Most of the basic stuff, such as optimizing titles for the search engines and the generation of meta tags, is performed automatically. The plugin is designed to support Google Analytics, advanced canonical URLs and custom post types. Additionally, the plugin also has an API built in, allowing its functionality to be easily extended.
SEO Ultimate is a highly comprehensive plugin that has some tremendously powerful features. This program has the capacity to allow the site manager to edit meta descriptions, assist the user in using anchor text for the purpose of creating deep links. There is also a rich snippet creator, link mask generator, 404 monitor, author highlighter and more.
FV Simpler SEO Pack
This remarkable SEO plugin is ideal for the user that needs a high level of performance, but wants it delivered in a less complex package. The designers at Foliovision, the designers of FV Simpler SEO Pack, used their understanding of the current search engine algorithms to create an SEO plugin that has been stripped of many of the features that are no longer beneficial. The designer took into consideration the fact that search engines give very little gravity to keywords, due to keyword stuffing, so they removed the features associated with checking keyword placement and keyword density.
The first two plugins listed are the most used SEO plugins on the market, and they are widely considered the most powerful. The last plugin is a great plugin for users who want a functional product that delivers without all of the bells and whistles.