Here are 10 tips for creating a better SEO strategy.
1. Keep a fast site.
Google considers how quickly your website loads in determining where your page will fall on the list of results. If your page is slow, visitors probably won’t wait around for your website to fully load. Instead, they’ll return to the list of results and find a new page. If this happens too often, Google will assume there is a problem with your page and put you further down the list.
2. Build Links
Each of your posts should include links to other websites that contain relevant information, including studies or similar pieces. While links may push people to different websites or pages, it also shows you are a reliable source and that you are a part of a trustworthy community. Linking to other pages will also establish a relationship between you and the other brand, allowing them to link to you as well.
3. Focus on Your Customers
Although your SEO strategy is created to connect with Google and other search engines, you should ultimately be creating your strategy for your customers or visitors to your website. If you aren’t creating readable and interesting content, your SEO strategy won’t work.
4. Get Inbound Links
Inbound links, or backlinks, are the number of times that another website links to your page. These encourage Google to push your page towards the top of the list because it proves that you have a reputable article worth reading. Use your connections and relationships to get inbound links to your site.
5. Use Analytics
Analytics allow you to see how well your strategies are working and what changes need to be made. Before you even get started with your SEO strategy, put analytics in place so you can measure the before and after of your changes.
6. Use Meta Descriptions
Meta descriptions appear in the results list on Google after a search and serve the purpose of letting people know what the page contains. It is also another area that you should take advantage of and include your keywords. Each page should have its own meta description.
7. Optimize URLs
When you create a new page, you will be given a unique URL for that specific part of your website. Be sure to change the URL to be relevant to the content within, including relevant keywords.
8. Use Social Media
Social media makes it easier for your reader to share new information with each other and for you to alert them when you post new blogs. To use social properly, create content worth sharing, engage with your followers, and link to other leaders in your industry.
9. Optimize Images
You can improve your SEO strategy by also optimizing your images. This way, your site will appear when someone searches for an image related to your topic. Save your photos on your site using the same keywords used throughout the post.
10. Post Unique Content
Unique content means that you are the only one on the web that has posted that particular article, meaning you don’t need to compete with other websites using the exact same post. Instead, create new and interesting content each time you post an article.
When you know the important factors of SEO, you don’t need to struggle to create a strategy that works. Instead, implement these 10 tips and your SEO will take off and so will your new business.