Technical SEO Checklist 2018

Written by: Jason Bayless | December 20, 2017

SEO (Search Engine Optimization), or how to position and optimize a web page for search engines is one of the most popular techniques on the web to acquire new visitors for a website, but what is it exactly? SEO (Search Engine Optimization) is the technical term for naming optimization for search engines. So much for the easy answer, to which I may add a small dose of sarcasm.

That is because the web, no matter what one can say about it, is still the wild west without rules, and a week does not pass without me hearing about SEO horror stories. Most of the time, when we talk about SEO, we talk about organic SEO. Organic SEO can generate an actual improvement in the optimization of your website.

Whether you are a beginner or want answers to your questions, I can help you as I have done with many customers. The aim of this article is, therefore, the acquisition of total autonomy thanks to a real transfer of SEO skills. In this case, the solution is often found with SEO training and a transfer of skills so that an individual can do SEO on their own.

Also, some common benefits usually emerge with SEO training. For example, SEO training may also provide accelerated learning. Where an autodidact will take months or years, with SEO training an individual may reduce this time to a few days or weeks. Solo or group training can also be done on your premises or with a video conference. In the world of the web, you are not alone.

Clearly, it’s obvious that your content should be well indexed so that people can find a site when they search online. In any case, each SEO project will be tailor-made. Otherwise, the delay to properly complete an SEO project may be, under certain circumstances, insurmountable or particularly long.

Therefore, if I propose to train you, it is with a desire to help you profit from my experience gained during my many years of SEO work, and also from a desire to share data. First, do not fixate on the optimization of your site, at the risk of making it unpleasant to read because it is filled with keywords devoid of interest for your reader. The denser it gets, the more difficult the optimization task is.

Also, generate natural visits to increase traffic. Assuming that your content provides a lot of value, it still needs additional elements to generate organic traffic. Therefore, a simple way to employ SEO is to go through a blog because it will allow you to create new pages easily and position them on previously defined keywords. Indeed, Google favors sites that offer fresh content on a regular basis in search results. After that, there are the strategies of positioning, conversion, etc.

It’s just a matter of initiating SEO now or initiating SEO as soon as possible. Unfortunately, many companies invest far too much time and effort on social media presence, to the detriment of SEO and direct traffic. Therefore, many sites still have factors preventing a good SEO position.

Another asset of SEO is Google Analytics. This frequently used free tool will allow you to know the number of visits (by week, by month and by day), the keywords used by these users, the geographical origin of the visitors, the percentage of new visitors, the connections used, their level of interest for your new content and many other pieces of useful information.

As a result of this information, you can easily establish a list of keywords that will be your priority for your SEO. Then, set up your niche site with free tools and use them to monetize your site.