Social Media Tactics

Written by: Jason Bayless | March 09, 2016

If used properly, social media can be an effective tool used to increase visibility for yourself, your company or anything associated with your company. However, when used improperly, it can be a destructive tool that could destroy your brand and make it harder to market online. What are some white hat social media tactics that you can try to make the most of this tool?

Be a Part of the Conversation

When you talk to someone in the office or over the phone, you don’t simply talk at the other person. Instead, you ask a question or make a statement and then wait for the other person to respond. This same approach needs to be taken when talking to other social media users.

If you try to dominate the discussion or overload other user’s timelines with your posts, they may tune you out and unfollow you. By being part of the conversation and having something worthwhile to add, people will want to follow and interact with you. This is how you get people to look to you as an expert or pay attention to your sales pitches.

Stick to Your Niche

You don’t need 20,000 followers who won’t like, share or otherwise interact with your content. It is better to have 1,000 followers or even 100 followers who are willing to help you build your brand or increase your visibility. If you are trying to sell something, it is always better to have 100 people who will buy your product as opposed to 20,000 who don’t care about you.

Learn How to Optimize for Each Site

Your username, information in your bio and even the content that you post to social media can be indexed by search engines or shared by other users. By optimizing for each social media platform, you can gain new followers, increase interaction or otherwise meet your goals without having to beg or engage in too much promotion to get attention. Like most SEO campaigns, optimizing for social media sites means that you target certain keywords and try to rank as best you can for them.

Post Content at Different Times of Day

It is not uncommon to have followers who live throughout the world. This means that they will be awake and using social media platforms at different times of day. Therefore, you should post your content more than once a day to make sure that all segments of your audience see it. While you don’t want to spam, posting a link to an article every 12 hours or so helps to ensure that everyone knows it is there.

Don’t Be Afraid to Reuse Content

When done properly, reusing content can help you increase engagement and visibility for your account and what you are posting. In some cases, an old post may become relevant again or become more relevant than it was when created. If a post had low readership when first posted, your audience may assume that it is a new post and not be offended that you recycled content.

There are many different strategies that you can use when attempting to leverage social media to your benefit. Ideally, you will be part of the community, post content in a polite and strategic manner and engage as much of your audience as possible. If you can do that, there is a good chance that you will find success online.