Seven Tips to Squeeze More Revenue from Google Shopping Ads

Written by: Jason Bayless | October 19, 2016
Google Shopping ads are in many ways similar to PPC ads. However, the difference is that they are typically targeted by product names and categories instead of keywords.
One of the benefits of Google Shopping ads is that you do not have to worry about deciding on the keywords. Just let Google take care of that for you based on the store product data feeds you present to them. Then, your ads will appear either at the top or in the upper right hand corner of search engine result pages.

Still, you might need to know how to maximize the return on your investment. The following list explains seven ways to make the most of your Google ads.

  1. Focus on the products you have that sell the best. You might think that offering your best-selling products would seem like a given. However, many vendors who submit Google Shopping ads do not seem to remember this. It’s such an obvious suggestion, apparently, that often is overlooked. However, you could miss out on revenue if you do not take advantage of this opportunity to show off your best items.
  2. Keep close tabs on your competitors. Pay attention to the keywords for which your competitors rank. You also might want to observe the ad copy text that your competition writes. In the process, notice the creativity they use when incorporating keywords into the lines of their text ads. You also might even want to visit their sites for examples of how products for sale are organized.
  3. Send large versus small feeds to Google. Larger feeds with dozens of products or more are likely to be noticed more readily than feeds that only have a few items in them. If you only sell a few products, try to offer as many variations as possible. Your marketing team might also want to brainstorm the possibility of offering new products from time to time.
  4. Optimize your product feeds with keywords.You might not have control over the Google Shopping keywords chosen for you. However, you do have power over what keywords you use on your own site pages. This will provide you double SEO traction as unique visitors are sent to your product listings.
  5. Choose unique product images. When possible, make sure you take your own pictures with a creative display. This will help you make your items stand out among countless others that look similar. As long as your product images are not tacky, you can prevent your listings from becoming lost in the sea of merchants selling the same products.
  6. Make yourself eligible for extensions. These are automated features that Google has included with high-ranking campaigns. This allows you to provide shoppers with a variety of pieces of information such as free shipping, price drops or other data that would show up in your feed. You might even have the chance to offer local contact information.
  7. Try negative keyword campaigns.This will help you make sure your ads do not show up on pages they should not. For instance, maybe you only sell flower stationery but not sports’ themed stationery. You would then design keyword queries that do not include the sports’ themed stationery. This will further help you narrow down your target audience.

Why Place Google Shopping Ads?

They can provide you increased exposure on the Web. This boosted search engine visibility is also a cost-effective way to promote your products to your target market. These ads also are considered one more white hat SEO tactic that offers you higher SE rankings without misleading the public. However, you ultimately enjoy the most important objective of all – increased leads and sales.