SEO Tips for Small Businesses

Written by: Jason Bayless | November 24, 2017

If you are a small business owner who needs to set up a website, incorporating search engine optimization may seem like a large hurdle to get past. By breaking it down into simple steps, you can incorporate SEO into your website and watch your traffic grow.

Build a Mobile-Friendly Website

With the spread of smartphone use, designing a mobile-friendly website is a must if you want to compete against others in your niche. Fortunately, building this type of website is much easier than you may think. By utilizing a content management system (CMS), you can use different themes that have a responsive design. This type of design allows a user viewing a website browser on a mobile phone, tablet or computer to see the same information. Data is coded so that it conforms to the size of the browser on each separate device. This is an important aspect for your search engine optimization as Google places an emphasis for mobile-friendly websites into its algorithm.

Keyword Research

Keyword research is the bread-and-butter of your business. It should be done by utilizing tools from Google and by looking at the competition’s website. The Google Keyword Planner is a good place to start. When you type in specific keywords, you can click on “”get ideas”” and search through a number of variations of your keyword or keyword phrase. Websites for the competition will already be focused on using certain keywords. There are third-party tools that allow you to snoop on your competition to see these keywords. If your competition is already well-established, it may be difficult to rank some of the keywords they are using. They may have spent a great amount of time focusing on those keywords. You must have patience and begin by using keywords that are easier to rank. After you have established a good rank for those easier terms, you can tackle keywords that are tougher to rank.

Take Advantage of Google My Business

Google My Business is a tool that is offered by Google for organizations and small businesses. It allows you to manage your online presence for Google owned assets that are spread across the internet. By using this free service, you can enter your physical location on Google Maps as well as manage your presence on Google Search. By verifying your business and letting Google know your street location, phone number, domain name and operating hours, it allows them to place that information in a profile for your business. You can also post photographs of your brick-and-mortar location, products and services. This allows customers to engage with your brand and possibly visit your website. Reviews are also offered with this service. It allows further interaction with customers.

Use Unique Titles

When someone searches for your products or services on Google, they see the titles that you put on each specific page. Each title allows you 55 characters to entice a potential customer to click on the link. You want to make your titles are unique, clear, concise and relevant. This will ensure that each page gets indexed separately in Google’s search engine result pages (SERPS). Along with title pages, you also want to include unique URLs for each page. One good way to ensure that they are unique is by including colors, brand names and model numbers. By placing these numbers in the URL, it gives more information to Google crawlers about your products or services and allows them to make a match with longtail keyword searches that potential customers use.

By using these SEO tips, your small business website and its pages will start to slowly rise in the SERPS, which will bring in more website traffic and allow you to make more sales.