SEO Tips For 2017

Written by: Jason Bayless | May 01, 2017

It never hurts to take a moment to reassess your SEO strategy to determine where there’s room for improvement. Even if you’re seeing decent results with your online traffic, this doesn’t mean adjustments can’t be made. Since SEO is always evolving, odds are good there are some tweaks you can make to your current approach to boosting your online visibility. If you’re not sure where to focus your efforts, here are some tips to consider as you fine-tune your SEO plans for 2017.

Make Sure Your Content Has Value

SEO is no longer about doing whatever you have to do to achieve a high ranking on search engines. Google and other leading search engines also consider whether or not your content actually has value for your intended searchers. Confirm that your content has value by:

• Reviewing your featured keywords to see if they’re still relevant to your content
• Reading comments on your blog or social pages to see what topics are generating the most interest
• Tapping into your stats to see what content is already attracting the most attention from your audience

Streamline the Browsing Experience

User experience is just as important as value when it comes to SEO in 2017. It’s estimated that more than 90 percent of online experiences start with a search, so it’s definitely worth the effort to make sure searchers can quickly get the info they need to make a decision and complete a conversion. Ensure that your users have a positive experience and avoid SEO issues related to it by:

• Periodically checking your page load times
• Testing your site’s links (remove any that are broken or no longer relevant)
• Streamlining your website’s navigation features for easy accessibility
• Exploring Google’s Accelerated Mobile Pages (AMP) project to see if you can speed up the delivery of your content with stripped down code

Make Your Website Mobile-Friendly

If you haven’t made your website more appealing to mobile searchers yet, make 2017 the year you cross that off your to-do list. The most compelling reason to do is because more people are using mobile devices to find products and services than ever before. Plus Google has shifted to a mobile-first approach to page ranking where how your website is viewed from a mobile device is taken into consideration. Making your site more appealing to on-the-go searchers involves:

• Removing excessive images and videos from website pages
• Getting rid of unnecessary or outdated plug-ins
• Making your website’s design responsive or having a separate mobile site
• Leaving space around anything that’s meant to be clicked or tapped to allow for finger manipulations on smaller screens

Optimize Your Visual Content

Visual content can supplement your text and make your content more appealing to online searchers. Optimize any of your visual features for SEO purposes by including descriptions, titles, or captions where it makes sense to do so. Further optimize your visual content by:

• Creating video transcripts that can be optimized for SEO purposes
• Presenting facts and figures with an infographic when possible
• Including alt text, meta descriptions, and keywords with your visual content
• Linking visual content from your social sites to your website

Stay active and involved with whatever channels you use to keep your audience engaged. While it’s great to have social media pages, you’re not doing your brand any favors if you don’t post fresh, relevant content. And don’t forget to periodically check your backlinks to make sure they’re coming from trusted, relevant sources. If keeping up with all things SEO is a bit overwhelming for you, consider partnering with marketing professionals who make it their business to stay on top of technology and trends.