SEO & Social Media Tactics

Written by: Jason Bayless | May 15, 2015

These days, more and more people are realizing that they can build their businesses or convey an important message through the internet. However, many of these individuals don’t realize that there are specific SEO & social media tactics that they can use to gain attention and/or increase their conversion rates. Whether you’re a business owner attempting to make a profit or a private citizen who wants to share your passion for fashion or fitness, these internet marketing strategies can be of great use to you:

1. Get Professional Help.

This strategy is important for everyone, but it is especially relevant if you don’t have a lot of experience in the world of internet marketing. When you hire professionals to assist you with things like your website and social media presence, they will be able to offer you the excellent, expedient help that yields better results than you would have obtained on your own. With this idea in mind, it’s a good idea to consider the value of hiring professional digital marketers to assist you with your online advertising campaign.

2. Focus On Content Creation.

One of the most important strategies for you to implement when you’re ready to optimize your online presence is content. Content is one of the primary resources that prospective clients and fans will review in order to gain more information about your product and message. Since this is the case, it’s important that you continually cultivate absolutely amazing content that will attract and retain the attention of your target market. In discussing what great content is all about, Blue Fountain Media writer Andrea Orton notes that “The end result should be something different than anything that currently exists and developed with a strategy in place.” This summation is accurate, and creating unique content that stands out will play an integral role in helping you cultivate a brand that resonates in the minds of your audience.

3. Optimize Your Social Media Profile.

Many people don’t realize this, but there are a lot of individuals who carefully review your social media profile before they engage you in conversation or review your product. This is rather unsurprising given that people like to know who and what they’re dealing with before investing time in dialogue or business endeavors. In recognizing this reality, it’s important that you optimize your social media profile so you’re attracting all of the right people and sending the right message. Irrespective of what line of business you’re in, be sure that you’re uploading an aesthetically appealing photo that looks professional without being stuffy. Also remember that your social media profile can be a great medium through which you engage in some effective branding. If you’re not familiar with the world of branding, note that it involves systematically using one clear, concise image or motto to build a unique image for your business. To brand effectively through social media, be sure that you’re incorporating things like photos of promotional products that will catch the attention of your audience.

4. Use Infographics.

One final strategy you should definitely implement in order to attract people to your website and products is the use of infographics. As many research studies have indicated, people who utilize the internet are more drawn to images than content. With this reality in mind, it’s a good idea to present information in a highly visual manner that involves the use of creative, colorful images. And this is what infographics are all about! The efficacy of infographics in making your site popular and/or conveying your message is endless. In discussing their value, Customer Magnetism notes that “A well-designed infographic…can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience.” This summation is accurate, so be sure you’re incorporating some cool, creative, colorful infographics into your content periodically.

Summing It All Up

If you’re serious about building a strong online presence to advertise a product or connect with other people, you should note that using SEO and social media tactics can help you realize your goal. By using some or all of the internet marketing techniques outlined above, you will likely find that your business or social endeavors attain the level of productivity and progress that you desire.