SEO Guide for 2017

Written by: Jason Bayless | December 21, 2016
Google is the search king for a reason–it just works. Google has continued to improve as its algorithms and ways of ranking pages have evolved, leaving in their wake plenty of other competing search engines.

This wasn’t always the case. Or rather, it almost wasn’t the case. As people began to learn the rules of Google, some spammers began to take advantage and use trickery to get to the top of the list while providing useless content. As you can imagine, this caused Google to fear losing its legitimacy. In order to ameliorate the problem, Google updated their algorithms and totally changed the way that they ranked websites.

By doing this, Google laid the groundwork for its current level of domination, to the point where it’s easily the most trusted (and most accurate) search engine out there. To put it simply, in order to rank high on Google now, Google has to trust you. The simple fact is that they won’t trust you at first. If, however, you start to gain their trust, you’ll start to see your pages ranking higher and higher.

In this article, we’re going to look at how to get Google to trust you and in the process figure out how to best use SEO going into 2017.
Trust point: indexed age.

Google cares quite a bit about the indexed age of your site. If your site’s indexed age is relatively young, it will have a hard time showing up well in Google. If instead your site has a very old indexed age, you’ll automatically be likelier to show up higher in Google’s search results. Just so you know, indexed age is when your site was first found by Google, not when it was first created.
Trust point: authority profile.

Simply put, Google wants high-quality links with high-quality content. If you have one but not the other, it will be hard to show up high on Google’s search results. Google also wants to see IP diversity. If everything is coming from the same IP address, it’ll be less likely for you to rank high in Google’s search results as opposed to several different IP addresses registering connections.
Trust point: underlying content.

This should go without saying, but Google cares a whole lot about the quality of content. Should you provide flimsy content with errors, misspellings, poor viewership and a lack of keywords, you’re not going to be getting very far. If instead, you produce high-quality content that’s been checked and free of errors that keeps readers coming and staying, then you can count on Google rankings that you’ll be happy with.

Like just about anyone, you’re probably wondering what aspects of SEO are important to Google. In general, you will be safe with targeted keywords that are common and easily searchable. You can also take into account the prevalence of video results that will rank high on both YouTube and Google.

Should you be looking into producing video content as well, there’s a way to maximize the effectiveness of your content. Generally speaking, YouTube and Google can’t watch videos. What they can do, however, is read their descriptions. You want a long, almost bloggable description that has relevant SEO keywords built right in. This way you’ll be showing up high on the list for both Google and YouTube.

Going into 2017, there are a variety of things that you can be doing to maximize your chances of getting onto the first page of results. While this list isn’t exhaustive, it should give you some kind of idea as to how to gain Google’s trust and then keep it there.

Trying to get your pages ranked high is a science, a skill that you can continuously augment and help over time. It’s by checking into these ideas and trying some things of your own that you’ll begin to come to an understanding of what to do.