As a wedding photographer, you need to focus on SEO to help drive more traffic to your site – and convert people into clients. There’s a lot of competition out there, which means it’s of the utmost importance to follow some tips. Here are some must-know tips that we think you need to know about.
Write Quality Content
Content matters and therefore you have to look at what you’re writing about on your website. From your homepage to your blog, you need to ensure that the content is high quality, interesting, and unique.
Be a Guest Blogger
Being a guest blogger on key blogs throughout the wedding industry will allow you to rank higher in the search engines – especially if they give you a backlink to your website.
Focus on Backlinks from Other Wedding Vendors
More backlinks show that you’re popular and that you have clout within your industry. Work with other wedding companies in the industry, such as bakers, caterers, DJs, and others get more backlinks across the internet for yourself.
Set up a Profile on Google+
A Google+ profile is absolutely free. Because it belongs to Google, it will also help with your ranking. It doesn’t have to be a top social media platform of yours. Just establishing a business profile can help you dramatically.
Use Location-Specific Keywords
It’s impossible to rank as “wedding photographer” in terms of a keyword because there are so many wedding photographers around the globe. As such, you want to add in a location, such as a city or a town. Most people add in a location when they search, and this will make it easier for you to rank.
Look at the Number of Times a Keyword is Used
You don’t have to focus on keyword density. However, you do have to look at the number of times a keyword is used on a page. It should be listed at least two or three times to ensure that the search engines know what the page is all about.
Have a “Contact” Page
A contact page should be listed on your site, complete with your address. This will ensure that the search engines know where you are located. This makes it easier for the search engines to show your website on the right search engine result pages.
Use Community Directories
There are a lot of community directories dedicated to the wedding industry. Use them to help you be found in more ways – and with your overall SEO.
Know How Competitors Rank
Do some competitor research to see how your competition ranks for keywords. This will show you how competitive you really have to be.
Identify Buyer Personas
The more you know about your buyer personas, the better. It will ensure that you brand your content. It will also allow you to answer questions before they are asked. Anytime you can answer a question and give people fresh, new content, search engines reward you with a higher ranking.
Add Video Content
Video content, particularly that has been linked from YouTube, has the ability to help you.
Link to Influencers
Link to some of the most influential websites in the wedding industry to give people more resources. This includes wedding planners as well as major magazines and other sites (such as theknot.com and Pinterest).
Write Press Releases
Press releases appear in various websites and deliver new content. It also gives you more backlinks, which is why it’s important to release this kind of content periodically.
Customize Title Pages
Page titles should be customized with keywords – and long-tail ones. If you use the same keywords on every website page, this could cost you your ranking.
Republish Old Content
Older content doesn’t have to die. You can choose to republish it on your blog with a new twist – such as talking about a new trend within the wedding industry. This gives you new content without having to start from scratch.
The more tips you can implement, the better it will be for you.