SEO & Domain Authority

Written by: Jason Bayless | November 16, 2015

Enhance Your Domain Authority Though SEO and Links

If you’ve created a website for yourself or your business, it’s important to know where you stand in the rankings. Tweaking your SEO options and other methods of outreach to boost your ranking in search engines is all a part of what is called “Domain Authority” — in other words, how far up or down your website comes up in a search engine.

Domain Authority is established by a variety of factors, including likes/comments, shares, links, and, most importantly, Search Index Optimization (SEO). To make sure your site will rise in the rankings, it is crucial to constantly reevaluate and update popular search terms and keywords. Doing so can greatly increase your Domain Authority, so at the minimum, make those updates at least once a week.

It’s important to realize, however, that Domain Authority, (which applies to an entire domain name and not an individual webpage) is not as easily “hackable” as other systems of ranking. Domain Authority is influenced by a variety of factors, algorithms, and ranking systems — so focusing on solely one option won’t do much to increase it. The good news? SEO is still the number one way to get your Domain Authority to rise in the ranks.

Domain Authority is ranked from a scale of 1-100, and since it’s the household names like Facebook and Google that have hit the hundred mark, don’t be discouraged if your score is lower than you’d prefer — even a mid-range ranking is still relatively high. To move up, focus on links in your SEO. Try to position yourself as an authority so that other websites will link to your domain and content in their own postings. If you’ve been linked on an unfavorable site, request their deletion immediately.

Another great tip on linking? Make sure you’re self-referencing at all times. Written an article on your website about a topic you mention in another article? Great. Link back to that article in your new post. It’s a good idea to have roughly two or three “Internal Links” in each new piece of content you create.

Even if it sounds intuitive, creating new content every day that is likely to be shared, linked to, and can incorporate internal linking, is key. Remember the old adage: content is king. It helps to dedicate a few days out of each month to creating a backlog of content that you can schedule to be posted throughout the month. Anticipate that it is unrealistic to have the time to write three to four new posts per day in the course of business, so don’t be afraid to mine your employees for content, or even hire bloggers/writers to create content for you.

Lastly, in order to rise in Domain Authority, you need to be sure your SEO is optimized. Even if it feels tedious, (and it will)be sure you’ve created a clear URL structure, that header and meta tags are in place, and that your site is easy to navigate. If it means hiring someone else to handle your SEO, do it — it’s a worthy investment. Technical SEO is the best way to be sure that the quality content you’ve spent time and money created is not only actually read, but is working to improve your ranking and, therefore, your profits.

SEO and Domain Authority are like cousins — and it’s essential to think of them when mapping out your web plans. Create engaging content that brings old and new readers to your webpage by focusing on technical SEO and the ability to link your articles, and watch yourself rise in the ranks.