SEO Best Practices for Business

Written by: Jason Bayless | September 30, 2015

In a world where SEO rules are constantly evolving, it is essential to keep abreast of the best SEO practices. Many businesses assume that building effective SEO strategies will take up most of their day. Although an effective SEO strategy does require a small time commitment on your part, you do not have to commit the bulk of your day to doing it. Here are some of the best SEO practices for business.

1. Create engaging content for your site.

Content is still the king of the internet. One of the most undervalued parts of SEO strategies seems to be the value of content. As a business owner, content enables you to connect with your customer in a personal way. Any time you put content on your website, it should add value to the reader. If it does not add value to your readers, they will respond by not returning to your website.

2. Be careful with backlinks.

Each year Google’s search engine has become more sophisticated. This means that it is no longer falling for SEO tricks that do not add value. If you include backlinks in your content, you must include information about your brand around the backlink. Think carefully about the use of backlinks. In some cases, you may not need them.

3. The days of key word stuffing are over.

The idea is to create value-added content that is of use to the reader. Key word stuffing is a practice that some people refuse to believe is no longer relevant. It is important to have key words, but saturating your article with purposeless words will hurt your ranking. The Google search engine also looks for the quality of your site and its ability to deliver on its promises.

Resist the temptation to use so many key words that it will make your content frustrating to read. Your goal is to establish your company as an expert in its field. Good content that shares thoughtful information with your reader will keep them coming back to your website.

4. Create a mobile page.

With the invention of smart phones, most consumers are using their mobile devices to find information. In fact, it has been reported that more people research using mobile devices than computers or tablets. It is essential that your business have a mobile presence. If not, your business could be missing out on a large percentage of traffic.

5. Maintain the safety of your website.

Consumers are becoming very sensitive about their data. With the large numbers of business websites being hacked, safety is a primary concern. Not only do consumers favor safe websites, but top search engines do as well. Always put safeguards in place to protect consumer data.

6. Include pictures and videos on your site.

Although content is the material that connects informs your visitors, pictures and videos keep them engaged. Search engines also favor websites with relevant pictures, infographics and videos. Your website should include a mix of great content and visuals.

7. Get involved in social media.

It is important for your company to create a social media footprint if you want to attract more customers. Sites like Facebook, Twitter. LinkedIn and Instagram will provide your company with access to a lot of people. Getting involved in social media does not have to be an all or nothing proposition. Select the form of social media that will be most beneficial for your business. Develop and implement a strategic plan. Link your content with social media for an added boost to your website traffic.

Good SEO strategy does not have to be intimidating or time-consuming. By implementing these SEO practices, your business can effectively boost its search engine ranking.