SEO Best Practices for 2015

Written by: Jason Bayless | September 14, 2015

If you’ve been implementing SEO strategies on your website for some time now, you probably know that this world is a changing one. Instead of remaining static, you must express willingness to keep up with the latest trends. Doing so is possible when you consider the best practices for 2015. Before you know it, the time will have arrived to acclimate to 2016’s trends.

1. Bring a blog to your website.
People love to read more casual content in these modern times. Many of today’s current consumers have grown up with blogs by their sides; as a result, they are used to this type of reading material. When you infuse a blog into the copy of your site, you give people material to follow. Instead of seeing the same information they visit the page, they can check out what is new and fresh with your business and its offerings.

2. Creating a mobile-friendly website is a must.
If you just look around in any public space, you’ll see the role that cell phones have in every day life. People are on them constantly. Therefore, you need to make sure that your website is optimized for people viewing on their cell phones. Sites that are difficult or impossible to navigate on a phone are going to get quickly swiped away by the general public.

3. Use local SEO strategies for local businesses.
SEO isn’t just this big gigantic field that applies to everyone anymore. The strategies have been refined since the idea of search engine optimization came onto the scene, and it now has its own niches. Therefore, you need to find the one that is best suited for you. If you are the owner of a local business and your customers are primarily, or exclusively, from the community, then you must make sure that you infuse these strategies.

4. Implement visual strategies into your marketing campaign.
People don’t like to simply read a description of what they are purchasing anymore. Instead, they like to get an inside view of what the company has to offer. If you are simply writing content, you need to expand your efforts. Yes, content marketing is important in 2015, but you need to make sure that you’re including visualizations to address the needs of current consumers.

5. Update your Facebook and Twitter accounts.
Social media is a powerful tool, and these two are at the top of the game. You can continue to work on spreading your marketing efforts out to other sites, but you absolutely need to place a focus on Facebook and Twitter. Users will have the opportunity to follow your business, basically in real time, which gives them more motivation to go out and purchase your products now.

6. Don’t cram keywords into the content.
It’s true that you still want to implement keywords and phrases when you’re creating content for the website, but you shouldn’t base all of the writing around that. Search engines are not going to favor that type of writing anymore, and neither are people who want to see material that doesn’t sound forced and overdone.

7. Provide a secure environment for your customers.
Imagine that you went onto a website that looked sketchy and unreliable. The chance that you would want to make a purchase there is low, and you cannot expect your customers to respond in a different way. You want to let customers know that your website is secure and that they can make purchases without worry and anxiety. On top of that, you can do better in search engine rankings when you have a safe and secure website.

As you can see, SEO has grown so much since it first appeared on the scene. In order to keep up-to-date with the best strategies, you should educate yourself on what is popular right now. Once the new year arrives, make sure that you keep an eye out for even more new strategies.