Search Engine Optimization for Realtors

Written by: Jason Bayless | February 18, 2015

As a real estate agent or broker, you may be constantly trying to keep your pipeline of new clients filled while also serving the needs of your existing clients. This is a delicate balance that must also be weighed appropriately with your budget and income. When the volume of new clients in your pipeline declines or when your marketing budget is too costly, this may result in a decline in your income. There are many efforts that you may make to keep your phone ringing and your email inbox full, such as handing out business cards to everyone you meet, distributing flyers door-to-door and more. However, a well-designed and properly marketed website can provide you with a relatively stable flow of new contacts to reach out to, and this can help you to generate new leads in a cost-effective and time efficient manner. The fact is that properly using search engine optimization on your website can be a true benefit to you, and this is due to a number of factors.

SEO Helps Your Website to Get Recognized By Search Engines

With search engine optimization, you will carefully select keywords and phrases that your target audience may be using with their searches. Most will not actively search for your firm by name, but they may search for services you offer. For example, your firm may offer a move-up program in Cincinnati, and you can use this specific term with your SEO campaign. You can make a list of the keywords and phrases that your target audience may be using when searching online, and you can implement these words and phrases in your online marketing efforts.

Targeted Leads Are Driven to Your Website

The most successful real estate agents are often those that have a niche in their marketplace. These professionals may focus on listings in a handful of neighborhoods, or they may have a great record for selling luxury homes to high-end buyers. If you are like many other real estate agents, you may have a specific target audience that you want to appeal to. If you are targeting high-end home buyers and sellers, you may not want to attract entry-level or first-time home buyers to your website. You may understand that it is not the number of leads that your website generates for you, and instead, it is the quality of those leads. When used effectively, SEO can be great at driving those targeted leads to you.

Cost-Effective Solution That Continues to Generate Results

An effective SEO campaign can be cost-effective and can give you on-going results. You may need to revise your keywords and phrases from time to time, and you may need to add fresh content or blog posts to your website periodically for the best results. However, once your SEO-rich website is created, you will not need to pay a significant amount of money to keep the leads rolling in. You can compare this to other marketing efforts, such as direct mailers or radio ads. These may have a high up-front cost, and they generally will not provide on-going results. This means that you may have to continue to feed your time, energy and money into other marketing efforts, but your website will generally provide you with leads steadily once it has been set up properly and optimized effectively.

Real estate agents today understand the importance of managing their time and of spending their marketing budget in the most effective way possible. Investing in a website and optimizing that website with SEO-rich content is perhaps one of the best steps that you can take to create a steady stream of targeted leads for you to contact. While your website may also be used for other purposes, such as by positioning you as an expert in the field, you do not want to overlook the value in using it is a superior lead generation tool through SEO.