Optimize Your Online Content

Written by: Jason Bayless | January 09, 2015

As you get involved with blogging and other kinds of website development, you are going to start coming across some unfamiliar terms. It is important to have a firm grasp on the lingo and strategies that people use when it comes to directing traffic online. Understanding the tactics that people use to get their information in front of as many eyes as possible will allow you to get the most out of every word that you put online. Backlinking is a big one when it comes to getting people interested in what you have to say. Essentially, Google and other search engines rank the popularity and validity of a website based on the number of other sites that reference it and provide links to it. In other words, someone is providing a way back to your website based on certain keywords and links that are present on their own website. Having as many backlinks to your site as possible increases the status of your website in the eyes of search engines.

The idea is very simple. However, Google and other companies are very discerning when it comes to the quality of the backlinks tied to your site. They must be professional, editorial, and relevant to the subject at hand in order to be effective as a marketing strategy. Backlinks that come from untrusted sources, those that are “spammy” in nature, and links that have no bearing on the content of your site all decrease the standing of your website. The majority of backlinks typically use an Anchor Text or Keywords that interest users. Once they click on these words, they are directed back to your page.

Making success a reality when using backlinks requires sticking to some pretty basic ideas. The first of these ideas is related to the anchor text that directs the users. Originality is the key to more exposure. For example, the anchor text “click here” or “continue reading” is already in use by millions of people and has no direct bearing on the subject matter that your website is likely to address. Keywords and anchor text should get directly to the heart of the matter and address the main ideas of the content that you are putting on the web.

Once people understand what a backlink is and how it works, they then begin to wonder how to put them to use for their own advantage. There are several different ways to get backlinks for your website up and running all across the web. A popular approach is to focus on regular press releases that include your subject. There are syndication services that focus on this type of strategy. People who want to take a more relaxed approach often turn to third-party sources such as blogs that they trust to make references to their website in their own online content. A third way to use backlinks to your advantage is to get your website associated with directories and other listings that are related to the industry you are in or the subject that you are addressing.

There are also some really negative strategies that people use that should be avoided in order to maintain the integrity of your website. Some companies offer backlinks for sale in order to drive up the traffic to your website. There are plenty of risks with this strategy due to the fact that you cannot know what kind of other businesses and websites with which the company may be associated. You should also take any promises from professional agencies that specialize in backlinking for clients with a grain of salt. Promises of a top ranking in Google once you have paid top dollar for the service is unrealistic. Google and other companies are always changing their algorithms. Additionally, there are a huge number of variables and changing content on the web that make having this kind of control over online rankings virtually impossible.