“Do you have a business and want to develop your visibility on the web? Local SEO is an important digital visibility strategy for any physical business. On local searches, a Google Map appears in Google over the regular results. Local referencing consists of appearing on so-called local searches, that is to say searches that contain a city name or are geolocalized.
Local SEO is a channel for acquiring in-store visits, thus potentially improving sales. With the growth of mobile phones local searches have been further developed. That enables internet users to quickly find the closest stores using search engines. Here is a summary of how to use local SEO, the criteria of local ranking and tips for setting up a local strategy.
The activities specific to a geographical location are impacted by local SEO. One must of course also have a website to really benefit from local SEO. Activities with a local area element should also be concerned by local SEO.
Here is an example. You sell PC parts on the Internet. You do not have a physical shop. Therefore, you would work on national SEO.
You would then create SEO for “”PC parts New York””, “”PC parts Los Angeles”” and “”PC parts Chicago.”” You will then appear in local results when a user is searching for PC parts in New York. Your local referrals have been successful. You also appear in the results if the person is looking for “”PC parts Los Angeles.””
You may wonder, “Does it work like the yellow pages?” Local SEO is different from Yellow Pages. However, if you are in the Yellow Pages, this may help your local SEO.
To benefit from local SEO your website should appear on your Yellow Pages listing. This can help local SEO if competition is low. If competition is strong, additional actions are needed. The results of the Yellow Pages have a small impact on the computation of relevance by Google. But the impact of this action is restricted. You can, of course, also use Google AdWords to promote your ranking.
It doesn’t matter if you’re a real estate agency, a hotel or a lawyer. All these activities will benefit from local SEO. If you have a national activity and your field of activity is very competitive then you can supplement your national SEO with several local referrals. For this, you would need to choose important cities of the US and set up the appropriate keywords.
For mobile data, Google can use different sources to approximate the position of the device. These include bluetooth, the location of relay antennas and GPS. Google locates a user from the IP of the Wifi access point or device they use, it doesn’t matter if they are on tablets, desktop or mobiles. The location technology of other search engines may be different.
All establishments, businesses, shops and associations, can have a Google My Business account. This makes it possible to bring a high level of visibility to potential consumers that are geographically close to you. You just need to have a mailing address to sign up for Google My Business.
A Google My Business account is free and fast to create. You just need to fill in a few pieces of info. Businesses may use Google My Business to put themselves on the web even without having an e-commerce site. A showcase site, even a one page site, also brings brand visibility.
That can be complementary to a Google My Business profile and helps your ranking. Not having a business profile on the internet means taking the risk of seeing customers turn to competitors who have a digital presence. The web is therefore an important source of visibility for local businesses.”