When you’re creating an SEO strategy, you will have two areas that you need to consider – on-page and off page. Your on-page SEO strategy includes everything that you will do on a new page to your website while an off-page SEO strategy can include things like getting reviews, building backlinks, and creating an online presence in places other than your website.
Both on-page SEO strategies and off-page SEO strategies will contribute to getting more traffic for your website. However, on-page SEO and off-page SEO are extremely different.
For your on-page SEO strategy, there are a number of different areas that you must optimize. If you’re ready to get the most out of each and every page you upload, here is a complete guide to on-page SEO.
The first place that you must optimize is the title of the page. Your title is the name of your page and what will appear in a list of search results. Because your title will be the first area that a crawler will go through when looking for relevant keywords, each of your titles must be properly optimized for the keyword you’re hoping to target.
The way you classify your post will tell search engine crawlers more information about what your post contains. Because tags act as a classification system for both your readers and search engine crawlers, you will want to tag each of your posts appropriately to the content within.
The meta description of your post should be a brief introduction or summary of what can be found in the longer post. Your meta description will appear in a results list, meaning that a search engine crawler will comb through the meta description before it goes through the entire piece. Create a meta description that accurately summarizes what the post is about while also including relevant keywords and details.
Like your title, your headings will stand out to readers and search engine crawlers. Your headings should make it easy for both readers and search engines to scan your content to see if it is relevant or will answer their questions. Using various size headers can establish a hierarchy for your content, beginning with H1 headers and potentially moving down to H6 headers.
When you create a new page or post on your website, you will be given a custom URL for that specific location. Depending on the platform that you’re using, this URL may automatically become a series of numbers and letters that make up a unique link. However, these numbers and letters typically do not have any meaning, making it difficult for readers and search engines to understand what the content is about. To improve your on-page SEO, you will want to include keywords and relevant details in your URL. For the most part, this may be the name of the page or the name of the blog post that the URL leads to.
The keywords that you choose to target will determine what searches your content will appear in. However, you must place those keywords in the correct location if you want to get the most from your SEO strategy. Headers, URLs, titles, and meta descriptions are all the perfect locations for your keywords.
Images and Alt-Text
If you are including images on your page, you will need to name them appropriately to enhance your SEO strategy. Because search engines cannot see what the image is, they will rely on names or alt-text to determine what the image shows. By using your keywords in the naming of your images, it may appear in an image search.
Unlike off-page SEO, on-page SEO is entirely in your control. If you’re not doing all you can to improve your on-page SEO, you could be missing out on serious business opportunities.