Mobile SEO Best Practices

Written by: Jason Bayless | April 06, 2015

The market for mobile commerce is growing bigger by the year. Every single one of the Fortune 100 companies now has at least a quarter of their marketing budget dedicated to marketing specifically to mobile platforms. In order to keep up, you need to optimize your search engine practices on mobile platforms. Here are some of the ways that have been successful.

– First, be sure that your website itself is responsive.

A fully responsive website is the first step to consistent consumer engagement. Consistent consumer engagement is the first step to higher search engine rankings. Contrary to what you may believe, it is actually quite inexpensive to create a fully responsive website for your business. Even if you have no money at all, there are plenty of free templates available for use on the Internet, although you give up a certain measure of control if you use these templates.

From a fully responsive website, you can modify your link building and keyword strategy specifically for the mobile platform without having to worry about the specifics of each separate operating system.

Make sure that you develop your website to scale rather than simply trying to scale down the website that you are you have. One of the biggest mistakes that even experienced webmasters make is to believe that their website will look good on a mobile SEO platform because it looks good on a laptop. Make sure that you test everything that you do before you let it go – the mobile customer is an incredibly fickle one.

– Second, think about your social media websites on the mobile platform.

On the mobile platform, consumers like to be entertained. Many mobile social media applications are set up to run 24 hours a day, seven days a week. This means that you should think about your front content being incredibly engaging rather than a hard-sell.

From this initial engagement, you will be able to direct your customer in a number of ways.

– Third, make sure that your website is visually appealing to the eye on the mobile platform.

Although many of the mobile templates that you may find will take care of the overall layout of your website on mobile operating systems, it is still up to you to strategize the best looking website. You must be sure that your color schemes and fonts coincide with your marketing schemes on non-mobile platforms as well.

As stated before, make sure that your initial content is extremely engaging. Do not be afraid to stand out.

– Fourth, remember the ways in which your customers will be using your content.

On mobile devices, most people will interact with your content via touchscreen. This means that your navigation links may need to increase in size relative to the perspective that your site layout has on a laptop. You may need to make your text bigger so that it can be seen in different lighting. You may also want to rearrange your color scheme based upon a simpler pallette in order to accommodate the mobile users who have not been able to upgrade to the absolute latest smart phone with the most incredible graphic capability.

– Fifth, make sure that your navigation links are clearly marked.

Each of the pages that your customer clicks through to should have a link back to the main page. The space on a mobile touchscreen is incredibly limited, so this link will be taking up quite a bit of space on each page. This means that your other links will need to be placed very strategically in order to accomplish the goal that you need them to accomplish.

You may have to experiment with different layouts before you determine the best link profile for your mobile website. You may also have to test different iterations of your mobile website to see which link engages the most customers.