When people hear that cell phones are capable of performing yet another task, many of them do not even express shock. Cell phones have grown so powerful that individuals are no longer stunned by their force. Although shock may have dissipated, desire has not. Individuals still love to use their phones for all of these purposes; as thus, you must ask yourself important questions to demand if your business is meeting the needs of today’s modern mobile marketing target.
1. Is your website optimized for mobile devices?
Think about the last time that you tried to access a website on your phone that was not optimized for mobile devices. You probably scrolled through it for a few seconds and then swiped away. Websites are often annoying to read on phones if they are not optimized because simple tasks, such as viewing the width of a whole page simultaneously, become obfuscated. Make sure that people have the option to switch to a mobile version of your page.
2. Is the mobile version the same as the computer version?
Even if you have a mobile-optimized page, that doesn’t mean it’s working as it should. Make sure that visitors can perform the same tasks on the site, no matter what type of device they are accessing it from. If certain features simply will not work on the phone, consider if you can create a similar tool for the mobile site. Also, make sure that feature is not directly related to sales, or you could seriously miss out on some money-making opportunities.
3. Do you have an app available?
Not only do people want to check out your website on their phones, but they also want to download the app. If you haven’t started work on that feature yet, now is the time to do so. Apps allow interested parties to access information about your company in a faster way than a website does. Also, you have a great opportunity for sales here. Ensure that your app allows people to make purchases. In fact, you probably want a feature that permits users to store their log-in data. That way, if they want to, they can order a product in under a couple of minutes.
4. Can people make purchases online?
As discussed, individuals can buy products on the app. However, you also want to make sure that they can go to the website and do the same. Allowing for stored log-in information can work here, especially because people do not always like to enter their personal information while they are sitting out in public. Test the features on your mobile site and app to make sure that they function correctly. For example, individuals may want to use the search feature to find a particular product. If that feature does not work, they cannot find the product; they may quickly turn to a competitor to get what they need.
5. Is the location listing information correct?
You’ve probably had the experience of typing in the name of a business and seeing the address pop up. Then, you are offered the option to immediately obtain directions or to call the company. In order for that feature to work, the listing information must be correct. When people are ready to immediately willing to call you or to come to the store, you do not want incorrect information to preclude them from doing so.
A mobile friendly device is necessary in 2016 because if you do not have one, you will likely lose out on both customers and businesses. Starting to put plans together today to create this success is wise.