LinkedIn Profiles Can Help Your SEO

Written by: Jason Bayless | April 08, 2013

In your continuing quest to get the most quality backlinks possible, you’ve probably guest-authored blog posts and/or articles for online industry trade magazines, issued newsworthy press releases with links to relevant content on your site, commented on forums, and used other tactics to position yourself as an industry leader and your company as the leader of the pack.

But there’s another way to get good SEO backlinks for yourself and your website, and it’s one you might not have thought of: Do you have a LinkedIn account? And is it something you use, or something you set up eight years ago and forgot? If that’s the case, it’s probably time for you to revisit LinkedIn and see how it can help with your SEO.

In this blog post, we’re going to discuss how you can use your own LinkedIn profile as part of your website’s overall SEO strategy.

To get the most out of LinkedIn for both personal and SEO purposes, you first need to consider a few questions:

  • What do you need LinkedIn for? Are you using it to demonstrate your expertise and establish yourself as a thought leader?
  • How can you add value for people that find your LinkedIn profile, and what kinds of users can you help the most? That will help you determine which keywords and key phrases to use in your LinkedIn profile’s headline and summary.
  • Do you want to present yourself as a business resource or only use your LinkedIn profile to underscore and support your other online PR, branding and marketing efforts? The answer to this question will help you decide if you should join and participate in LinkedIn groups or not, and if so, which ones to choose.

Once you’ve figured out why to use your LinkedIn account, you’re in a better position to decide how to use it. Regardless of how you want to use LinkedIn (as an online resume, or a place to increase your involvement with others via LinkedIn groups), use these tips to get the most out of it:

  • Choose your custom URL carefully. You can change it by clicking “Edit Profile” and then “Customize your public profile URL” on the right sidebar. By default, the URL is your name, but you can change it to a title that reflects your expertise and/or certain keywords.
  • Your headline should be more than just your job title. It should tell people what you do well and what you want to be known for.
  • The summary – the section header below the headline where you list current and previous positions – is a good place to list your awards and credentials. It’s also the place to list your contact info, articles you’ve published, and your web address (all of which are great SEO opportunities!).
  • The skills and expertise section is another great place to use keywords and show how your skills match the job experience you’ve listed.

Your LinkedIn profile looks like a resume, but it really gives you a great opportunity to tell the story of your career and experience and also direct more traffic to your website. Sell yourself as a professional, interact with others in LinkedIn groups as an industry expert (and a nice, helpful person), and your LinkedIn profile will become a valuable source of SEO backlinks.