Link-Building: Eight Mistakes You’re Making For Your Site’s SEO

Written by: Jason Bayless | May 26, 2017

1. Not Building Links at All – You don’t want to make mistakes. However, not building links at all is one of the worst things you can do. Link building is a process that takes time to learn. However, it is an incredibly valuable skill that is worth the time it takes to learn. Not building any links could be seen as an indication that your website is not popular.

2. Building Links All at Once – Going out and purchasing a package of 500,000 backlinks is not a way to rank a website. On the contrary, large bundles of links sent directly to websites is a bad thing. Search engines have been placing penalties on websites that build massive amounts of links. You will want your website to start receiving links but it is a process that can take time.

3. Building Links too Quickly – Inexperienced marketers assume that the more backlinks created, the better. However, this way of thinking can be dangerous to a website. A website that has a large backlink profile, especially a new one, will not look natural. It is crucial that a website have links that appear natural. Natural links are one from sources that make sense with your business. For instance, a website for a gym would do well to have links from bodybuilding websites. However, if this same website had links from a ballet studio, these would not be as valuable.

4. Using Bad Sources for Links – When you create a link for your website, it is a reflection of the linking domain. If your website has links from quality domains, it will be seen as a quality website. However, if your website receives low-quality links than it won’t rank as well. Bad sources are websites that could be not safe for work. You don’t want to see details about these websites. If you can picture websites you wouldn’t want your boss to see at work, you get the idea. Links from bad neighborhoods helps to place your website in that same location.

5. Foreign Links – This tip isn’t as often followed but is still important. If your website is written in English, having a bunch of links from Japan isn’t great. There are exceptions to this rule if your website is about Japan. It is nearly impossible to receive links that are one hundred percent relative to your language. However, if you can keep most links relative to the language your website is in, you should be just fine.

6. Links that Aren’t Relative to Your Niche – Links from quality domains are always a good thing. If you can receive links form websites that are about similar things, this is even better. Search engines check how relative linking domains are to each other. A website for a gym that has gym related links will likely rank better than a competitor with good but unrelated links.

7. No Variety to Your Links – Search engines want to see variety in your links. It is important you try and get links from different domains. For example, 1,000 links from one domain could raise red flags to search engines. Receiving 12 links from six different websites would appear more natural. Of course, ensuring links are built at a slower pace is extremely important.

8. Bad Anchor Text Ratio – Mixing up your anchor text percentage is critical. You should use a mixture of brand, generic, and exact match anchor texts. Building links will require you to enter this very important anchor text. It has widely been advised that you keep exact match anchor text percentages low.