Infographic: The ultimate guide to SEO-friendly URLs

Written by: Jason Bayless | April 03, 2017

Hundreds of millions of people use the Internet every day. A large percentage of these people are shopping online to find the goods and services they need. This is an excellent opportunity for you to do business with the public. In order to make the sale, you’ll need an official company website to do business from. But you’ll have to do everything in your power to make sure people know where to visit you on the Web. When it comes to giving your website the help it needs to achieve maximum visibility and profitability, you’ll need to adopt a few handy SEO tips in order to stand out from the crowd.

You Should Start Your SEO Process With A User-Friendly Web Address

The first place you should start is with a user-friendly URL. Your URL is the address that people will type into the search bar in order to find your official company site on the Web. It needs to be as catchy, memorable, and short as possible. You don’t need to describe every aspect of your business in your URL. Just make it simple and easy to spell and you’ll be fine. The URL you choose needs to be optimized for SEO, so there are a few handy tips that you should keep in mind as you commit to your final choice. Remember that a well-placed URL can give you the edge you need to beat out your competition.

Keep Your Website URL As Short, Sweet, And Snappy As Possible

As mentioned above, your first concern should be to create an URL that is as short, snappy, and memorable as possible. SEO studies have shown that Google and other major search engines tend to prefer short, easily categorized URL’s in place of longer, more complex ones. There’s a clear preference for addresses that can quickly be picked up and categorized by a search engine robot. This means that your URL should be under a dozen characters if possible. It should ideally contain the name of your business and nothing more. The idea is to make your customers’ search process as simple as possible.

It’s An Excellent Idea To Use SEO Keywords In Your Website URL

You can maximize your URL for SEO by including a few special keywords in it. Studies have shown that including keywords in your official website URL will give it an edge when it comes to being picked up for the search engine rankings. If you employ certain words that customers are known to search for, this will help you rank higher in the overall listing. It’s a good idea to devote an hour or two to researching the keywords that rank highest in your industry. This can give you a leg up on your competitors at a time when you are fighting for higher visibility. It’s a ploy, but one that definitely seems to work.

Make Sure To Use The “Https” Prefix To Assure Visitors Of Site Security

You will want to do everything in your power to assure all visitors to your site that it is fully secure. To achieve this goal, you will need to use the “Https” prefix in your URL. “Https” is the accepted prefix for a fully secured website. This is especially important if you are going to be selling goods to your customers via a web store. People need to know that their sensitive personal information, such as their address, phone number, and credit card information, is fully protected. Using the “Https” prefix in your URL is the best way to prove to people that using your web store is completely safe.

These are only a few of the many useful tips that you can get from a web domain hosting provider. When you are considering what sort of URL to use for your site, it’s a good idea to consult with a web hosting professional.