Importance of SEO

Written by: Jason Bayless | July 17, 2017

These days, more and more business owners are recognizing the importance of attaining great digital advertising services. While there are many online marketing services that can help your company grow, SEO services play a uniquely integral role in keeping your organization on the path to perpetual expansion. Learn more about SEO and why it is important by reviewing the short outline prepared below:

What Is SEO?

SEO is an acronym which stands for search engine optimization. The process involves implementing one or several customized marketing strategies which make the client’s brand increasingly visible in the online domain. There are several types of SEO that a digital advertising firm might use to realize this objective. Some of them include:

• inbound/outbound linking
• keyword analysis
• target market research
• local SEO

Inbound/Outbound Linking

An inbound link is a hyperlink that appears on a third-party web page. The link directs web visitors to your site. Major engines like Google and Bing view the presence of several relevant inbound links as an indication that the information on your page is somehow useful. Outbound links take the site visitor from your page to the website of another reputable source. Using outbound links to reputable websites (such as Forbes or WebMD) makes your own site more authoritative. Specifically, the search engines hypothesize the authority of your page based in part on how authoritative the websites that you link to are.

Keyword Analysis

Keyword analysis is the process of doing research and testing to determine which words and phrases individuals type in when they seek out the types of products and services that you offer. Once an SEO team determines what these phrases and words are, they’ll systematically integrate them into your site content to increase your ranking in the search engine results pages (SERPs).

Target Market Research

Target market research is the process of studying the buying behavior and personal interests of the individuals who are most likely to invest in your brand. In addition to gauging behaviouristic and psychographic elements like buying patterns and values, target market research will involve gaining psychographic, demographic, and geographic data. Attaining this information is important because it helps the SEO team carefully tailor your content to suit the needs and interests of your audience.

Local SEO

Local SEO is a specific form of SEO that involves improving your page ranking when local customers look for a company that offers the types of goods and services sold by your company. Local SEO strategies can include anything from encouraging satisfied local clients to leave positive online reviews to updating the NAP (Name, Address, Phone Number) information that appears in internet directories like Yelp and FourSquare.

Why SEO Is Important

As mentioned earlier, SEO is important because it ensures that your brand becomes increasingly visible in the online domain. This optimized visibility helps ensure that more and more members of your target audience become aware of your product and service line when they enter the internet domain. Without this optimized visibility, you risk losing customers to competitors who were more efficient in using SEO strategies to ensure that their brand would be found in the online realm.

Don’t Delay: Start Using SEO Today!

If you’re serious about making your business as profitable and productive as possible, it’s time to optimize your approach to advertising by obtaining SEO services. In so doing, you’ll likely find that your company begins to attain a more substantive bottom line as well as ever-increasing levels of industry authority!