How to Maximize Your SEO

Written by: Jason Bayless | July 13, 2015

There are many ways to maximize your SEO. This article lists the best four.

1 Choose a domain name related to your niche.

When there is a keyword in your domain name, Google is more likely to rank your site for this and other related keywords. For example, if you want to write about fashion, then choose a domain name that contains the word “fashion”.

2 Make sure your company’s contact information is in plain text and easily accessible.

Search engines tend to favor sites that have contact information listed in plain text. Moreover, this allows potential customers to find your company’s contact information by simply typing its name into any search engine.

3 Add links to your competitors.

Though this may seem counter-intuitive, it is actually one of best ways to get your competitors’ traffic. When you mention the name of your competitor’s site in your article and link to it, your site’s article is going to come up pretty high in search results when the customer is searching for your competitor. Moreover, adding links to your competitors can give you another significant advantage. When the links on your site are highly relevant to your niche, Google picks that up as a sign of a high quality site. This means that your site’s article will be higher ranked if it links to relevant articles from high quality sites. This is one of the easiest ways to improve your search rankings, so take advantage of it today. Just go through your articles and notice the long tail keywords they contain. Then type those long tail keywords into Google and click on the first few search results. Then create links to the top three pages of the search results.

4 Optimize your site’s title tags.

Title tag is often called the most important element of on-page optimization. It is the very first element that the search engines index. It is also the very first element that the people see in search results. Therefore, your title tag has to be appealing to potential visitors and descriptive enough for search engines. It should accurately describe the contents of your page in a succinct manner. Below are some of the things you should include in your title tag.

Your business or site name should always be included in your site’s title tag. This would improve the branding of your site and increase the brand awareness. If your brand is widely known – or you think that people may search for it – then it is a good idea to include it in your title tag as well. Your title tag should contain at least one keyword. If the page of your site is targeting a long tail keyword, then one keyword would suffice. If the page of your site is targeting more than one keyword, then two keywords would do best. So the key to success with keywords in titles is not volume. It is the ability to place them in a natural way. In most cases, one long tail keyword would do much better than a bunch of keywords crammed together.

For example, you are working in a fashion industry and looking to sell your own handcrafted jewelry, then your long tail keyword would be “fashionable handcrafted jewelry”. Though there may not be many people looking for “fashionable handcrafted jewelry”, the competition for this keyword is far less than for “jewelry”. Therefore, placing long tail keywords in your title tags can help your site gain additional visitors. While less recommended than other methods above, you can also include the phone number in your title tag. This way the person can contact your business directly from search results. While this may not work for small businesses that conduct most of their transactions online, this may work for businesses that deliver physical goods.

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