How To Improve Your Search Rankings

Written by: Jason Bayless | December 01, 2017

While there are many ways that you can increase your search rankings in 2018, these are some of the most important tips that you should follow:

Mobile Friendly Websites Are More Important Than Ever:

It has been estimated that as much as half of all internet traffic originates from a mobile device. A page that looks good on a desktop or laptop computer could easily look very different on a mobile device. There are several factors that you need to consider in order to ensure that your website is mobile-friendly:

  • Make sure that the whole page shows up on a small screen.
  • Ensure that scripts used to play any videos on your site are compatible with mobile devices.
  • Make sure that the page loads quickly on mobile devices. If a page takes more than two seconds to load, visitors are unlikely to view it.

Email Marketing Can Help To Improve Your Search Rankings:

Email marketing can increase the amount of traffic to your website. As a result of this, its search rankings can improve. This creates a positive feedback loop of increasing search rankings and traffic.

Be Extra Careful To Avoid Sending Or Posting Spam:

While spam was always damaging to search rankings, it is even more damaging in 2018 than it was in previous times. In fact, spam can cause business owners to suffer reduced search rankings immediately. All of your business’ posts should contain relevant information that potential customers will want to read.

Backlinks Are Still Important:

While backlinks have always very important for your search rankings, it’s even more important to consider the quality of your backlinks. Not only should the website the backlinks are posted on be directly relevant to your site, but well-written content should always be posted along with the link. This will help to ensure that more people click the link, and this will significantly improve your search rankings. Also, the links should be posted on websites that get as much traffic as possible.

Include Meta Descriptions:

Meta descriptions can also help to significantly increase the rankings of your site. A meta description is a short description of the content on your page, and it is between 150-160 characters. This description should be designed to draw people to your page from the search results. It will appear along with your website’s URL in the search results.

Local SEO Is Important:

If your business operates primarily or exclusively in a particular area, some of the keywords should include the name of this location. This will help to ensure that the traffic to your page will consist of people who are likely to be interested in your products or services.