How Infographic’s Help Your SEO

Written by: Jason Bayless | May 06, 2015

Perhaps you’ve noticed that infographics are one of the hottest trends on the Internet right now. Have you stopped to consider the reasons that infographics are everywhere these days? There are many things contributing to their current popularity. Most importantly, website owners are finding that the use of infographics can drive significant amounts of incremental traffic to their websites. They’re also finding that infographics can help with search optimization efforts.

If you haven’t yet figured out how this is possible, you’ll be interested to discover the following 4 ways that infographics help your SEO.

1. Infographics Are Discoverable in Image Searches

Three of the most popular search engines are Google, Bing and Yahoo. All three of these search giants offer their users the capability to do visual searches using an image search function.

If you incorporate infographics into your web pages and blog posts, you’re likely to get more traffic to those pages than you would if you were to post the same articles without any infographics. The addition of imagery gives your pages additional opportunities for web searchers to find them via image search functions.

2. Infographics Can Be Easily Optimized for Search

It’s easy to optimize an infographic to be discovered in search. Simply give it a catchy title, and include relevant keywords in the alt tags and caption. It also pays to name the image carefully.

Example of what to name an infographic: 2017-marketing-trends-infographic.jpg

Example of what not to name an infographic: 11132017.jpg

As you can see, in the example of what to do, search friendly keywords are included in the name of the infographic. These keywords should help both your human visitors and the search engines to understand what the infographic is all about. The name of the infographic will be an important signal to the search engines in helping them to categorize the image and figure out how to match it up with relevant image search queries from their users.

You want to avoid using cryptic or meaningless names for your infographics. If a search engine can’t derive enough meaningful information from a particular infographic’s name, the search spiders will be less likely to correctly categorize the infographic, and also less likely to suggest the infographic to image search users who would be interested in viewing it.

3. Visitor Engagement With Infographics Tends to Be High

Many SEOs are convinced that user engagement is a crucially important signal in Google’s search engine algorithms. Circumstantial evidence suggests that certain metrics, like the amount of time a user spends looking at a certain page, can be correlated with that user’s level of engagement with the content.

Infographics offer visitors a useful, interesting way to interpret and make sense of data that could be confusing otherwise. This means that infographics provide webmasters with a clever way to increase user engagement levels. Visitor engagement tends to be high with infographics, and that high level of engagement could really boost a site’s SEO efforts.

4. Infographics Attract Backlinks

You can actively make an effort to use your infographics to attract backlinks, a strategy which could really boost your site’s SEO if it is successful.

If you use WordPress as your website’s content management system, you can use a plugin like the infographic embedder to share your infographic with other websites. The embedded infographic can be configured to automatically include a link back to your website and proper attribution, which will benefit your website’s SEO.

Of course, the plugin is not necessary for this, but it does simplify the task and make it quicker. Alternatively, you could offer the infographic to other sites and require them to include a link back to your site as part of your terms.

So you see, using infographics can offer your website many benefits. They help your search engine optimization efforts, they also drive engaged traffic to your website. These benefits can help boost your bottom line, no matter which revenue streams you’re actively pursuing.