Five Changes You Need to Make To Your SEO Strategy

Written by: Jason Bayless | December 07, 2015

In order to keep up with the rapid pace of change in the SEO world, it’s important to constantly be on the lookout for ways to improve your SEO strategy and techniques. Below are five ways to ensure that your company and website shoot straight to the top of any search engine.

Consider Mobile Traffic

Ensure that your content is “mobile-friendly,” as internet searches run on cell phones far exceeded those entered into desktop computers. Make sure your site is visible across mobile platforms by clicking here to run your site through Google’s “Mobile-Friendly Test” system.

Think Beyond Google Alone

While Google may be the most popular search engine this year, with the rise and influence of other search engines, the scales could tip at any moment. Instead of focusing on gearing your content towards exclusively Google’s SEO, make sure that you’re optimized for Yahoo, (especially as it now serves as the default search engine for Firefox browsers) Bing, and other engines. Keep in mind that Google’s deal with the Safari browser will end soon, making it possible for another search engine to dominate the scene.

It’s Not Just About Keyword Rankings

If the only thing your company is concerned with is keyword positioning, then you’re simply not reaching the audiences you could be — in fact, you’re barely make a dent in your internet footprint. SEO companies sometimes rely on the supposed “success” that using keyword stuffing allegedly brings, but the fact is that this method just won’t bring in much traffic. Remember that rankings don’t always translate into profits. Just because you’re the number one hit for your keywords doesn’t mean that you’re the most successful company in your industry. Focus on getting real dollars, and make sure your SEO company is doing their due diligence by scrutinizing the profits their service has brought in.

Beef Up Your Social Media Profiles

SEO can only take you so far. It’s how you connect with your clients on social media, daily, that can bring lasting visibility to your company. Always remember that social media is a form of marketing, and treat it as such. Engage with a variety of platforms and users — and keep in mind that a personal response, even if just a tweet, goes a long way. Find creative ways, through blogging or photos, to market your content.

Always Keep Refining Your Keywords

What was the best SEO phrase six months ago is not going to be the same one today. Make sure you’re keeping pace with popular phrases, keywords, and search engine entries, even on a weekly basis. Be as specific as possible — vague and broad search times aren’t really going to get you anywhere. Do as mush research as you can, whether through your SEO company or on your own, to make sure that your keywords are precise, relevant, and accessible through social media as well as simple search engines. The more specific you are, the less competition your company will have. If you’re the only option for a certain search term, then you’re going to be at the top of your game.

SEO is changing, and changing rapidly. In order to secure your reputation, you need to keep pace. Examine and update your keywords, social media profiles, and content to fit across multiple search engines. Good SEO can make the difference between profits and losses — as well as help to secure longterm financial gain.