Etsy SEO Tips to Get Your Products Found

Written by: Jason Bayless | September 30, 2016
It’s easy to start making handmade products and sell them online. Etsy has made selling handmade items simple. It’s free to sign up for an account, add some products to your shop and begin making sales. That last part is what can be the most difficult part of the process. Customers have to find your products among the thousands of other products being sold on Etsy. There are some tasks that will make your products stand out from the others though.

1. Know Your Customer
Once you’ve created your amazing product, think about the customer who will be buying that product. What do you know about him or her? What problems are you solving with your item? Once you’ve answered those questions, you’ll be ready to market to your ideal customer.

2. Brand Your Shop
Think long and hard about the name of your shop. It should fit with what your customers expect with your product, but be easy to remember and spell. Don’t be too cute when picking a name or using unique spellings. People have to find your shop easily.

3. Categorize Correctly
After naming your shop, it’s important that you use keywords effectively. The terms should be clear, but not generic. If you sell pot holders, you want to make sure the categories are descriptive. Instead of using pot holders as a category, you can be descriptive and specific with the type of pot holder you’re selling.

4. Shop Keywords
Under the shop name, you’ll be able to add a shop title. Utilize great keywords in the profile to ensure that customers can find you. You can find keywords by using Etsy’s search engine. Type in a partial product name to see all the variations customers use when performing their own searches.

5. Title and Description Keywords
With those keywords, you can create titles and descriptions that will rank you higher in the Etsy search engine. This makes you visible to customers. They’ll see your product’s picture in the first page of the search.

6. Description Matters
When creating the description, add the keywords in the first sentence. The rest of the description matters too. Make sure you’re connecting with your customer. Once you’ve drawn them in with keywords, you have to convert them into buyers.

7. Competitive Pricing
You shouldn’t be setting your prices randomly. Figure out your costs for materials and labor. Once you have that number, consider how much money you’d like to make. After you have that number in mind, compare that price to others in your niche. If it’s too high, figure out how to bring down your costs instead of lowering your prices.

8. Research Your Competitors
While you’re comparing prices, research your competitors to see how they’re doing it. This is especially helpful when you’re first starting out, and they’re already established. Think about how you can beat your competition.

9. Photography Sells Your Product
One of the best ways to sell your product is with stunning photographs. Grainy, dark and fuzzy pictures are not going to cause people to buy. Instead, they’ll go to a shop with brighter pictures. Learn to use a software program like Photoshop or a free online program like PicMonkey to enhance your photos.

10. More Products
When you have more products, you have more chances to bring in customers. You’ll be listed more often in the searches, which will cause more eyes to see your items.

11. Discounts
Provide your repeat customers with discounts or free shipping for returning to your shop. Loyal customers will shop with you more often.

12. Social Media
A great way to get more traffic is with social media shares. Google can show consumers listings from Etsy if they rank high enough for their keyword. Social media links will help with that ranking.

13. Blog and Outreach
Having your own blog and reaching out to bloggers in your niche can bring more links and traffic to your shop. Ensure that the bloggers are given incentive to link to your shop.