Content Optimization List: Blogging for SEO

Written by: Jason Bayless | July 05, 2017

In today’s world, more and more business owners are realizing that building an incredible blog can take their organization’s online conversion rates from average to exceptional. If you’re trying to accomplish this objective, now is the time to realize that optimizing the content in your blogs is one of the most effective SEO techniques on the block. This is the case because when you write incredible blog content, you are more likely to see that content shared and linked to. With this reality in mind, be sure to consider implementing some or all of the content optimization strategies outlined below:

1. Make It Scannable.

One of the best ways to optimize your content is by making it scannable. As noted in “How Users Read on the Web,” most people scan content for the specific piece of information they want as opposed to reading the document in entirety. With this reality in mind, it’s important to implement strategies and textual components which optimize the scannability of each blog post you compose. Here are a few techniques and textual elements that can help you make it happen:

• meaningful headers and subheaders
• bulleted lists
• highlighted keywords (you can use color or hypertext links for highlighting purposes)
• inverted pyramid writing style (begins with the conclusion)
• relatively short pieces (typically no more than 1000 words)

2. Enhance The Level Of Engagement.

If you’re serious about optimizing your content, get serious about optimizing your level of engagement with the reader. This step is immensely important because the more intellectually and emotionally involved the audience becomes with your brand, the more likely they are to make a purchase and share your product line with other people. Luckily, there are hundreds of strategies you can deploy to optimize the engagement factor of the content you produce. One simple, highly effective strategy is the use of Q & A blog content in which readers ask you specific questions and await your answers in a future post.

3. Share Your Content Via Social Media.

Becoming active on social media channels is oftentimes the key to making your content visible to more and more members of your target audience. There are at least six channels that you may want to share your content on. They include:

• Twitter
• Facebook
• Google+
• Instagram
• LinkedIn
• Pinterest

Interfacing with prospects and current clients through these social channels can optimize the relationship-building process that makes the conversion and brand loyalty more likely. Also, note that these social channels enable your audience to forward your blog posts to everyone in their own individual social networks if they find your content interesting or entertaining enough to warrant sharing. If this happens, your brand can “go viral,” meaning that thousands and even millions of people may be exposed to your product or service line within an hour!

Summing It All Up

If you’re serious about optimizing your eCommerce platform, know that enhancing your blog content is a great way to realize the goal. When you utilize this SEO strategy, your content is more likely to gain the level of visibility necessary to increase your online authority while also sending conversion rates through the roof. Start implementing some or all of the simple content optimization techniques outlined above so your organization can begin seeing jaw-dropping results!