Content Marketing in 2017

Written by: Jason Bayless | January 20, 2017
If you’re serious about making your business as successful as possible in 2017, now is the time to focus in on content marketing. This process is important because it ensures that your product or service line is being shared in a dynamic way that promotes optimized visibility and conversion in the online realm. While there are numerous content marketing strategies that you should be employing in the upcoming year, the following techniques can prove particularly powerful:

1. Take The Writing Process And Product Seriously.

These days, many people place primacy on filling their content with aesthetically appealing images and other visually engaging elements. While heightening the visual appeal of content is certainly important, this does not mean that you should ignore the power and importance of well-written blog posts and web articles. Writing in a clear, concise, engaging way can keep a reader interested in your content and subsequently turn the prospective customer into a loyal client.

There are multiple strategies that you can implement to optimize your content writing process. One is to remember that each piece you create must be scannable. This is important because, as numerous research studies have found, most people don’t read content in entirety. Rather, they quickly skim through it to locate the specific pieces of information that they want. There are numerous textual components that you can incorporate into your content to ensure that it is scannable. Some of them include:

• subheaders
• headers
• bullet points
• numbered lists

2. Use Infographics.

While the visual impact of your content isn’t everything, it is extremely important. Moreover, the combination of visual graphics and text is an incredibly powerful mode of communication that helps readers really grasp data conveyed in the form of statistics, bar graphs, pie charts, etc. Moreover, there are an endless variety of color schemes, templates, and images that you can include in your infographic, thereby making it an aesthetic masterpiece that generates ongoing buzz in the Internet realm. You can utilize some or all of the resources found in this article on infographics to ensure that your final product is absolutely amazing.

3. Videos Are More Important Than Ever.

If you’re serious about optimizing your content marketing efforts in 2017, get serious about video production. People are more likely to watch a video than read a piece of content, and this is just one of the reasons that developing compelling, creative videos remain one of the most powerful ways to connect and convert your audience.

Just as you might hire a digital team to create your blog posts and web articles, it’s a good idea to let the professionals handle the video production aspect of the content marketing process. When you start your search for the ideal digital team, try to ensure that the company in question can offer comprehensive online advertising services. This strategy will become particularly helpful in 2017 now that more and more digital marketing companies are often a wider range of services, including public relations assistance. With this idea in mind, be sure to look for an organization that offers most or all of the following:

• Video Production
• Press Kit Creation
• Media Relations
• Product Placement
• Search Engine Optimization
• Content Creation
• Social Media Optimization
• Press Collateral
• Web Design And Development
• Speaking Engagements
• Grassroots Marketing
• Partnership Opportunities
• Editorial Placement
• Media Training

4. Keep Using Your Share Buttons.

In 2016, many business owners recognized the power of Share Buttons. These on-site tools enable your readers/viewers to forward your content to people in their social networks, thereby making your brand more visible on key channels like:

• Twitter
• Facebook
• LinkedIn
• Google+
• Pinterest

In many cases, Share Buttons can cause your brand to go “viral,” meaning that millions and millions of people online are exposed to your product or service line within several minutes. If this happens, your brand can develop a global audience while also increasing your level of industry authority and influence.

Don’t Delay: Start Optimizing Your Content Marketing Processes Today!

If you want your company to become increasingly successful in 2017, now is the time to focus on optimizing your content marketing processes. You can use some or all of the strategies outlined in this article to ensure that your organization remains on the path to online growth!